What is Brand Awareness

In simple words, brand awareness is like being the smartest and most helpful kid in the classroom, which everyone knows.

Influence of Brand Awareness

Google is a powerful search engine. But how did it become the first choice as a search engine? Solid brand awareness campaigns run by Google made it to the top of search engines.

There were many more search engines, which was as good as Google in the early days of Google. However, many people only know about Google, which is the phone’s default search engine. It became the best option for searching among internet users.

Like brand awareness, SEO is also very important to generating traffic on your website. And better SEO techniques will also help your brand to rise and flourish among many online businesses. Mastery of SEO and digital marketing is crucial, too.

Other Examples

We all know Paytm is the most used app in India for online transactions. Before Paytm, there were certain apps such as BHIM and more that were used for transactions, but as they charge some fees for transactions, only merchants use them. And they were not beneficial to common people.

As Paytm started to promote its app in a way that connected with people’s problems, it became the most popular choice among Indians until other apps entered the market.

According to the experts of Best Digital Marketing Company India, to be in and dominate the competition. Regular implementation of marketing techniques is important for every business.

Power of Brand Awareness

The objective of brand awareness is to embed the business or service in the lifestyle of the consumer. Google wasn’t the best when it was new, but it makes people believe that Google is the best search engine by being the default option for searching on the web.

Now, if anyone needs to search for anything on the web, they cannot think of any option other than Google.

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Blogs are an important part of marketing. Publishing high quality blog and article content on different reliable websites increases the credibility of your business website.

Strategy to Increase Brand Awareness

Following are a few result driven strategies for Increasing brand awareness:

Consistent Brand Image
Know Your Audience
Establish Voice tone
Unique Selling Proposition
Do Regular SEO
Use Social Media
Make Shareable Content
Implement Remarketing Campaigns
Measure Brand Awareness

Following these steps and regularly doing them will make your brand shine at the top of search engine ranking.

Conclusion

Brand awareness is the basis for establishing your business in the digital marketplace. Just like Google, your brand name needs to be the first option to come to mind when potential consumers need products you offer.

Consistently implementing your brand image is the key to making your brand more reliable and more popular among internet users. Crafting a unique voice of your brand by understanding your online consumers and target audiences. Regular SEO and proper use of Social media channels are also important to propel your business image and growth.

If you want to make your business more established among people, then ask the experts of FlyMedia Technology, the best digital marketing company in India.

Social audio was introduced during the Covid pandemic. But in today’s digital age, social audio is no longer a new term for online businesses. Many businesses are uplifting their profit with the right strategies of digital marketing in Ludhiana and the great use of social audio. On the other hand, many businesses are still thinking about whether it’s worth it to get into social audio.

If you are struggling to create a robust image of your business online, read about Programmatic Advertising.

Difference B/W Social Audio and Social Media Audio

Both use audio as their primary means of communication. Such as:

Live Conversation Rooms
Voice Messaging
Audio Creation & Editing
Live Audio Events

In comparison to text messaging social media voice-based social media is more popular because of

Better Connection
More Accessibility
Enhanced Understanding
Privacy Control

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Popular Social Audio Platforms

Voice-based social media platforms provide more intimate ways to communicate and talk about ideas in comparison to text-based social media. For better and organic conversations, some restriction and safety options are also available on social audio platforms.

Following is the list of a few popular voice-based social media platforms:

Discord Stage Channel

A particular stage channel on discord helps you in creating more structured conversation on your channel. It allows 5 hosts and around 1,000 listeners at a time. Discord stage channels are great for Announcements abouts events, offers or any workshop.

X Spaces ( Previously Twitter)

Few weeks ago with an update X provided a space option in their app. This sound space allows X users to listen to their favourite influencers exclusively or for free. Many users use it for group discussion too. It can be public or private. 11 hosts can talk at a time. And if two co hosts then the number reaches to 13.

Why ClubHouse Failed – Case Study

Clubhouse was considered as the champion of voice based social media apps. Clubhouse was launched during the pandemic (in 2020) when people are looking for ways to stay connected and communicate beyond texting.

Dramatically, this app gained popularity. Ten million downloads in just one year. Today, people doubt that it has even a million users online. According to the experts of digital marketing in India, the clubhouse gets down due to its hype.

People who liked it overhyped about it, which later on disappointed many people after downloading it. Rumours about the data safety of the clubhouse sped the fall of the Clubhouse.

Companies with dedicated staff are planning for a comeback with their upgraded version of the Clubhouse or with Clubhouse 2.0.

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Why Some Social Media Platforms Discontinued

Audio social media platforms were on top in the pandemic era, and when the pandemic ended, people’s interest in social audio platforms almost diminished. Follow are a few mainstream social media platforms that discontinued their audio feature:

Facebook Live Audio Room – Discontinued in April 2022
Reddit Talk – Discontinued in March 2023
Spotify Live (Formerly Spotify Greenroom) – Discontinued in April 2023

Conclusion

Undoubtedly, the trend of audio social platforms is going down. However, it will not end the use of audio features for various social media platforms. Platforms like “X” and Discord are keeping the utility of features alive. If you want to add audio features to your sites or apps, then contact FlyMedia Technology, the best App and Website development company in India.

Pro Tips to Increase Brand Awareness and Website Traffic

Tag: digital marketing in india