Social audio was introduced during the Covid pandemic. But in today’s digital age, social audio is no longer a new term for online businesses. Many businesses are uplifting their profit with the right strategies of digital marketing in Ludhiana and the great use of social audio. On the other hand, many businesses are still thinking about whether it’s worth it to get into social audio.  

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Difference B/W Social Audio and Social Media Audio 

Both use audio as their primary means of communication. Such as: 

•  Live Conversation Rooms
•  Voice Messaging 
•  Audio Creation & Editing 
•  Live Audio Events

In comparison to text messaging social media voice-based social media is more popular because of 

•  Better Connection 
•  More Accessibility
•  Enhanced Understanding 
•  Privacy Control

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Popular Social Audio Platforms

Voice-based social media platforms provide more intimate ways to communicate and talk about ideas in comparison to text-based social media. For better and organic conversations, some restriction and safety options are also available on social audio platforms. 

Following is the list of a few popular voice-based social media platforms:

Discord Stage Channel

A particular stage channel on discord helps you in creating more structured conversation on your channel. It allows 5 hosts and around 1,000 listeners at a time. Discord stage channels are great for Announcements abouts events, offers or any workshop. 

 X Spaces ( Previously Twitter) 

Few weeks ago with an update X provided a space option in their app. This sound space allows X users to listen to their favourite influencers exclusively or for free. Many users use it for group discussion too. It can be public or private. 11 hosts can talk at a time. And if two co hosts then the number reaches to 13. 

Why ClubHouse Failed – Case Study 

Clubhouse was considered as the champion of voice based social media apps. Clubhouse was launched during the pandemic (in 2020) when people are looking for ways to stay connected and communicate beyond texting. 

Dramatically, this app gained popularity. Ten million downloads in just one year. Today, people doubt that it has even a million users online. According to the experts of digital marketing in India, the clubhouse gets down due to its hype. 

People who liked it overhyped about it, which later on disappointed many people after downloading it. Rumours about the data safety of the clubhouse sped the fall of the Clubhouse.  

Companies with dedicated staff are planning for a comeback with their upgraded version of the Clubhouse or with Clubhouse 2.0. 

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Why Some Social Media Platforms Discontinued

Audio social media platforms were on top in the pandemic era, and when the pandemic ended, people’s interest in social audio platforms almost diminished. Follow are a few mainstream social media platforms that discontinued their audio feature:

•  Facebook Live Audio Room – Discontinued in April 2022
•  Reddit Talk – Discontinued in March 2023 
• Spotify Live (Formerly Spotify Greenroom) – Discontinued in April 2023 

Conclusion

Undoubtedly, the trend of audio social platforms is going down. However, it will not end the use of audio features for various social media platforms. Platforms like “X” and Discord are keeping the utility of features alive. If you want to add audio features to your sites or apps, then contact FlyMedia Technology, the best App and Website development company in India.