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Email Auto Responder and The Ways To Use It.

Digital Marketing

Email Auto Responder and The Ways To Use It.

  • April 3, 2024

  • 158 Views

Email marketing is one of the most effective methods to reach out to your audience. It has been a big help for various businesses in their aim to connect with their audience in an impactful manner. It has helped them earn huge profits in the finest ways.

However, there has been a new tool that has made this job much easier and effective for various organisations. It is called Autoresponder. You just need to integrate it with your emails and it will do the needful.

In this blog, we will shed light on Autoresponder and its benefits. The best SEO company in Ludhiana will also help you understand the best ways it has helped many business organisations improve their overall prospects and enhance their bond with their clients.

Autoresponder

This useful tool is a software that sends pre-written automated messages to an email address of a subscriber. Here are a list of customer reactions that triggers an auto response email in the following:

  • Signup or subscription for a newsletter
  • Renewal of a membership of subscription
  • Registration for an Event
  • Service Referral
  • Zero interaction with your product for a particular period of time
  • Website form filling
  • Taking a specific action on a website
  • Payment completion on a purchase
  • Birthday or Anniversary
  • Online Shopping Cart abandonment

Sometimes, according to the most reliable SEO Company in Ludhiana, rules or time intervals defined by you can trigger these mails. For example, a recently subscribed user can get himself an email a week after subscribing to a newsletter. 

The email will potentially contain any discount code or an invitation to follow the people running the newsletter on social media.

An auto response email can also be shared in the following instances:

  • If the customer contacts the content provider after the business hours.
  • If your support team is not able to reply to all these messages due to their higher quantity.
  • If the support ticket from your side is closed.

Benefits of An Email Autoresponder

The Best Digital Marketing Company in Punjab have noticed that many companies are using automation as a main part of their email marketing strategy.

Here are several benefits of this service that can help you transform your organisation in the finest way possible:

Nurturing Trust by Warming Up Leads

Welcoming any new subscriber or customer is the most important part of any email marketing strategy. You can directly create a positive impression and build a rapport with the potential client.

You can add a human touch to the mail to make sure that the receiver feels valued. It also adds a lot of trustworthiness in terms of your brand and adding more engagement.

Re-engaging with Inactive Customers

The Best Digital Marketing Company in Punjab have witnessed the sudden spurt in terms of loyalty and customer retention. It is beneficial in cases where people are abandoning their carts or avoiding any purchase. It will ensure proper retention of the customers.

Lowered Help Desk Response Times

Customer support is one of the biggest factors that can help any company win over their customers. Most of the customers expect a rapid solution for any enquiry they make. Auto email response is ideal for those organisations that don’t have 24/7 online customer support along with those who have higher customer support tickets. You can also get to know their expectations with this manner.

Best Ways to Set Up Auto Email Response

There is a wide list of advanced email marketing apps available in the market. They will allow you to share an automated email response. They have the best features such as easy-to-use campaign editors, email segmentation tools, and templates that can be customised to suit your needs.

Given below are some of the best autoresponder softwares available in the following:

  1. GetResponse
  2. AWeber
  3. Mailchimp
  4. Moosend
  5. Klaviyo

Conclusion

Setting up an auto email response is one of the beneficial things you can do for your business. According to the Best Digital Marketing Company in Punjab, you can attract your potential customers with these strategies that are proven and tested.

All you need is an effective email marketing campaign that will surely help you achieve your goals with the utmost ease.

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Using Geofencing To Reach Out To New Audiences

  • March 23, 2024

  • 200 Views

Geofencing marketing is a new phenomenon that has taken the digital arena by storm. It is something that can help you reach out to your potential customers once you enter their vicinity.

This new terminology has made it easy for many online business owners to target and connect with their potential audience with the utmost ease. It will effectively help you maximise your ROI.

In this blog, we will shed light on the benefits of geofencing and the ways to do it. The most trusted SEO Company in Ludhiana will share the best methods that will help you attract and convert many prospective audiences without much effort.

What is Geofencing?

It is a marketing strategy that is location-specific and allows businesses to share messages and advertisements that are curated to targeted audiences. Your business can trigger an action whenever a device enters or exits your area of business. 

It can be done by setting up a virtual boundary or geofence around a particular location or area.

This kind of trigger that comes in the form of targeted advertising messages can allow businesses to engage with the audience in real-time as per their geographical location.

According to the best SEO Company in Ludhiana, the relevance of mobile marketing services is effectively enhanced by geofencing. It will boost customer engagement and rate of conversion.

Ways in which Geofencing work

GPS, Wi-Fi, radio frequency identifications, and bluetooth are some tools that are integrated for such location-marketing. The powerful blend of such technologies enables businesses to engage with their audience in a more impactful way. It thus, creates a virtual border around a particular area, like your business premises.

After this, an agency specialising in geofencing or mobile marketing can easily target the customers within this boundary with personalised advertising.

The geofencing system will trigger an alert of action to cell phones whenever they enter or exit an area where your business exists.

According to the Best Digital Marketing Company in Punjab, you can use this method to inform customers of special offers and promotional stuff at particular locations. One such example can be of a retail store, which will send out messages about discounts or special offers to the customers once they enter their geofence.

Here are some of the best scenarios and examples where geofencing can effectively work in the following:

  1. Event Management: Businesses can use this medium during big events to showcase and advertise their products and services to their guests. It will effectively create awareness and enhance the sales potential of their products.
  2. Competitive Boost: You can set up the geofence of your businesses around the location of your competitors to attract more customers and offer them competitive prices and discounts.

Tips to run targeted messaging

Here are some of the best tips that will effectively help you run location-based marketing in the following:

  1. Understanding the people in your location.
  2. Maintaining a precise geofencing boundary
  3. Perfect Timing
  4. Clear Call-to-action

Conclusions

Geofencing is something that can help you promote the sales and local foot traffic for your businesses. It will drive desirable marketing results with campaigns that are backed by strong data.

Apart from that, it also vouches for a better user experience with a personalised use.

Hence, geofencing can be the best solution for those who want to improve their local conversion rates and enhance your revenue stream without any problem