Do you remember meeting someone for the first time and how you judged for their first impression? In the same manner, when the user visits your website for the first time, what they experience will leave a long term benefit for your online business. This guide will enlighten you with tips to make a good first impression.
Most of the users when opening the website for the first time judge your business on how their entire experience was. But, will it make any difference? Yes! If your business does leave the best first impression they are not going to come back again to avail the service or even recommend to others.
If you have crazy colors, the layout of the logo, load time, or navigation is not smooth then it affects the online presence. So, to make sure you do not make such mistakes, here are some tips which you should follow:
- Introductory Video
You have just a few seconds to make the best first impression. The faster the user gets the information, it is better for you. At the start, the introductory video is an excellent way to inform the user about your business. The video is a great way to grab their attention and make them understand about your services or products.
- Give them value information
The visitor is coming to your site because you have the solution to all their problems. The value proposition is going to tell everyone what you do and why they should choose you? Additionally, keep this information on the top so that it grabs everyone’s attention.
- Allow them to scroll
In today’s world there users want to scroll. This means adding more visual content which makes the user stay on the website for a long time. As they travel down the page they should be able to see the important sections on your website. You should include the service areas, testimonials, about section, and case study.
- Give them directions
You need to use the feature of call-to-action to direct the user throughout your website. Make sure to use proper visual weight to each section so that the size, color, and images are placed properly.
You might not know but the white space can add a new visual element to the website. Moreover, avoid the use of the same colors because it can make the user think where they need to go next.
You need to make sure the products are easy to locate and provide them with the information which builds their trust. For more information, take the help of the experts and build a successful website.