Terms that you must be Familiar with in Digital Marketing

Terms that you must be familiar with in digital marketing
Digital MarketingSEM

Terms that you must be Familiar with in Digital Marketing

  • November 23, 2019


In case you are not an expert or just started to know about online marketing. Then you might have come across terms that you are not aware of. In this topic, we are going to tell you Digital Marketing terms and what they mean. There are different terms but here we have mentioned the common ones.

Here are some of the important digital marketing terms which the business owners should know:

PPC Management

PPC stands for pay-per-click which is advertising type which helps in gaining the attention of potential customers to avail of your service or product. Businesses can bid so that their advertisements can be displayed when a user searches for the specific product.

Taking the help of the digital marketing company will help to incorporate chat, landing page, and email marketing campaign so that more users get attracted to their business.

Note: SEO results might vary depending on the security mechanism being used and the device. On the mobile device, more twitter feeds are displayed and on Google, it will display ads and maps.


SEO means Search Engine Optimization which means creating top-notch content, descriptive tags, and organic content on the website. Hiring the best company of digital marketing in Ludhiana will boost traffic on your website. Improving your rank on the search engine will benefit your business in the long run.

Also, the user clicks on organic results which rank on the first page of the search engine. The SEO team makes sure that your website and business remain on the top and grab the user’s attention.

Keyword Research

This is also referred to as search terms which are phrases or words the user input when they are looking for any information online. The team checks the value and competitiveness of each keyword that is being used on the site. Only those keywords are chosen which are cost-effective, appropriate, and valuable. Once the research is completed the keyword targets are created as per the business needs and other necessary information. The website is optimized with keyword usage.

Reputation Management

Your business online image matters a lot. It might be happening that your business is not able to get excellent reviews or help is needed to build the brand. This is where digital marketing comes into play and enhance your business name. By using social media, SEO optimization, content creation, and press release will help your business to grow online. Moreover, these things will also avoid problems that might occur in the future.

Ecommerce Website

Ecommerce is a business type that is run commercially. The e-commerce website includes music, trading, and retail good website. The eCommerce website will be stimulated so that the customer purchasing experience is effective and easy. The team makes sure that great visuals are combined and web development is done by keeping in mind the customer’s need.

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