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8 Common Robots.txt Issues And How To Fix Them

SEO

8 Common Robots.txt Issues And How To Fix Them

  • March 8, 2024

  • 382 Views

In this contemporary epoch, humans rely mostly on search engines to gain knowledge about any topic. Here, Robots.txt acts as a catalyst in managing and instructing search engine crawlers on how to crawl over a particular website. 

As every coin has two sides, similarly Robot.txt has some issues that need to be addressed. So, 8 common Robot.txt issues along with the methods to fix them are as follows:

1.Robots.txt Not In The Root Directory

Search robots fail to discover the files which are not in the root folders. 

To avoid this issue, make sure you move your file in the root directory.

2. Inappropriate usage of wildcards

Robot.txt only allows two wildcards

  1.  * representing instances of a valid character 
  2.  $ representing the end of a URL

To overcome this issue, make sure you minimise the usage of wildcards as poor placement of these wildcards could block your entire file.

3. Noindex In Robots.txt

Google has already stopped obeying the Noindex rules so avoid using such files and if you still use such files, they are generally indexed.

To overcome this issue, one can shift to alternatives of Noindex available. One of such examples is the robots meta tag which can be added to the head of a webpage to avoid indexing on google.

4. Blocked scripts and stylesheets

It generally seems logical to block crawler access to external JavaScripts and cascading style sheets (CSS). However, remember that Googlebot needs access to CSS and JS files to “see” your HTML and PHP pages correctly.

To overcome this obstacle, remove the line from your robots.txt file that is blocking access.

5.Avoid XML Sitemap URL

One can include the URL of XML sitemap in the robots.txt file. 

One can tackle the situation by omitting a sitemap as it would not negatively affect the actual core functionality and appearance of the website

6. Accessibility to development sites

Blocking crawlers from your live website is not a good idea, but so is not allowing them to crawl and index your under development pages. 

In case you see this when you shouldn’t (or don’t see it when you should), make the required changes to your robots.txt file and check that your website’s search appearance updates accordingly.

7. Usage of absolute URLs

Using relative paths in the robots.txt file is the recommended approach for indicating which parts of a site should not be accessed by crawlers.

One way to tackle this issue is while using an absolute URL, there’s no guarantee that crawlers will interpret it as intended and that the disallow/allow rule will be followed.

8. Deprecated & Unsupported Elements

Bing still supports crawl-delay, Google doesn’t, but it is often specified by webmasters. You used to be able to set crawl settings in Google Search Console, but this was removed towards the end of 2023.

It is seen that this was not a widely supported or standardised practice, and the preferred method for noindex was to use on-page robots, or x-robots measures at a page level. 

link Building

How To Get Niche Relevant Backlinks

  • December 1, 2023

  • 480 Views

In the vast landscape of digital marketing, one key element that can significantly impact your website’s visibility and authority is the acquisition of niche-relevant backlinks. Backlinks from relevant and authoritative sources not only enhance your search engine rankings but also establish your website as a credible player in your industry. Today, we will walk you through a step-by-step process on how to secure niche-relevant backlinks effectively.

Identify Your Niche and Audience

  • Clearly define your niche and target audience.
  • Understand the specific needs and interests of your audience.

Competitor Analysis

  • Identify competitors in your niche with strong backlink profiles.
  • Analyze their backlink sources and strategies.

Create High-Quality Content

  • Develop valuable, informative, and shareable content related to your niche.
  • Craft content that stands out, solving problems or providing unique insights. 

Keyword Research

  • Identify relevant keywords in your niche.
  • Incorporate these keywords naturally into your content.

On-Page SEO Optimization

  • Ensure your website is optimized for search engines.
  • Improve page load speed, mobile responsiveness, and user experience. 

Build Relationships Within Your Niche

  • Engage with influencers, bloggers, and industry leaders.
  • Participate in forums, social media, and community discussions.

Guest Posting

  • Identify reputable websites within your niche that accept guest posts.
  • Craft high-quality guest articles with a link back to your site.

Broken Link Building

  • Find broken links on authoritative websites in your niche.
  • Reach out to the website owner, suggesting your content as a replacement.

Collaborate On Roundup Posts

  • Participate in roundup posts organized by influencers in your niche.
  • Contribute valuable insights and get a backlink in return.

Create Shareable Infographics

  • Design visually appealing infographics relevant to your niche.
  • Encourage sharing by providing an embed code with a backlink.

Social Media Promotion

  • Share your content on social media platforms.
  • Encourage followers to share, like, and link to your content. 

Email Outreach

  • Reach out to websites in your niche for link-building opportunities.
  • Craft personalized and compelling outreach emails. 

Utilize Local SEO Strategies

  • Optimize your website for local search.
  • Get backlinks from local businesses, directories, and community websites.

Participate in Niche-Specific Communities

  • Join forums and online communities related to your niche.
  • Share your expertise and gain backlinks organically.

Monitor and Analyze

  • Use tools like Google Analytics to monitor your backlink performance.
  • Adjust your strategy based on what is working and what needs improvement.

In the journey to acquiring niche-relevant backlinks for your Digital Marketing Company in Ludhiana requires a strategic and persistent approach. 

By following this step-by-step guide, you will not only strengthen your website’s SEO but also establish a solid foundation within your niche. Remember, the key is consistency and quality. Building niche-relevant backlinks takes time, effort, and a strategic approach, but the long-term benefits for your website’s visibility and authority are well worth it.

By partnering with Flymedia Technology, you can position your business as the best Best SEO Company In Punjab.