Keyword Planner Offers Future Forecasting And Current Trend for Keywords

October 20, 2016
4134 Views

In this past week Google has introduced something new in their Keyword planner now you have the facility to forecast about your existing keywords in the Planner. You must look at it as it is one feature that is worth checking for.

Keyword Forecast Planner

Although it is still in beta so this feature offers you to add keywords from an already existing account and already existing keywords in that account. When you click on “Select From Account” comes an option to if you want to select Campaign or Keyword from a drop-down. Choosing the one you want to choose it offers you to forecast performance and search volume trends these are the only two options right now in the beta.

So the first option is performance forecast screen, and here you can see the effect of change in bids upon performance of campaign and keywords in the future whichever you selected in the previous step. It depends on the previous data already available in the account.

Keyword Planner Forecast

Second option to select is Search Volume Trends and when you choose it, it shows overall average monthly searches, as well as search volume trends broken out by device and location. If you would like to compare two trending data for the competitive research then you can also see that in the bottom.

Keyword Forecasting Google Service

Thank you For Reading this article. Subscribe Us For More.

3 Essential Tips For Better Search Engine Optimization

October 7, 2016
11395 Views

Different people have their different definition for the SEO as some define it as relationship with Google trough ad words, Search console and analytics. Some take it as the ability of other sites to get to your effective content. SEO is magic that the SEO experts can do only according to some people.

If we consider its actual definition then it is a combination of content, technical fundamental, user experience and let the Google help you. With the effective SEO we help the Google and other search engines to recommend you for great user experience.

So there are 3 technical fundamentals that can help you for better search engine

Responsive design

Responsive and creative design of your website not only helps you to impress the user but also to Google. Responsive designs means that the design and experience of your website that respond according to the size of the device of user. Even Google also announced mobile friendliness as the important factor in the Google listing for ranking. Responsive design helps you to keep the content at one URL unlike the mobile site URLs. So it is the essential tip to have the better search engine optimization.

Security

HTTPS that is stand for Hypertext Transfer Protocol Secure uses the Secure Sockets Layer (SSL) to encrypt information being sent and to ensure the security of the information. So the SSL certificate not only brings security for the users that are on your site but also help with SEO. In 2014 Google announced the use of HTTPS as the ranking signal while displaying the search results.

However security is not the big factor for SEO but if two similar sites are there then one is secure then Google give it higher rank so secured site will come on the higher rank in displaying Search results.

Accessibility

Accessibility is also technical factor for the better SEO as even the SEO experts focus a lot on the accessibility of the website.

In accessibility for instance requires the ALT text on the all images that will appear in the blank box where the image would normally be to tell viewers the content of that image. As the user will click then text will get crawled and then will be displayed in the search results.

There are many tools for enhancing the accessibility of the website like the site map, proper use of header tags, bread crumbs that can enhance the user experience and can lead to higher results in the Google search results.