Does Google favor AI originated content over Human written content?

April 30, 2024
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After the introduction of AI, the question usually comes to mind is that writer will lose their job? And since then it has been a debatable question. Now the second thing which is asked by google is that Google’ algorithm favors AI originated content over human made content? Google answered regarding this question “No” and explained in detailed that how the content is ranked in its News Tab:

Indexing: Google arranges the content according to its Indexes. However if the content shows up in Google Indexes then it doesn’t guarantee that content will be ranking good. In the Indexes the content is shown on the basis of timely nature.

Recency: The newer the content will be the higher the chances of showing the content on the above ranking. So the high ranking of the contempt also depends upon the recency of the content.

Relevancy: The content writing regarding a particular topic, The Google ranks the content higher if the written content is relevant and related to the topic. Using appropriate terminologies regarding the topic, shows the relevance of the topic and helps it in ranking higher.

Quality: The algorithm of Google to rank the content higher mainly focuses on the quality of the content as well which is decided on the base of theory (E-E-A-T) which means Expertise, Experience, Authoritativeness and Trustworthiness. Following this theory google analyzes the quality of content and ranks the content higher with good quality.

Age of Website: Google doesn’t start showing the content in its News tab of newly launched sites. It sees and observes that the site is consistent in publishing their content and if they will remain consistent then Google will start publishing their content on its News tab.

Crawler Access: Some content publishers don’t give crawler access to Google in the fear that it will show plagiarism in their content. This has an impact on the ranking of the content according to the Google algorithm.

How Google determines credibility of content?

By assessing the various factors such as website reputation, the quality of the content, expertise of authors, backlinks from other reputable sites. All these factors are considered by Google algorithm to determine the credibility of the content. For information can consult the Best Digital marketing company in Ludhiana.

How does Google determine the expertise of authors?

With the experience, credentials and reputation of an author in a particular subject area, Google determines the expertise of an author. With these citations from other sources, previous publications, endorsement of experts are also determined. All these factors are used by Google to determine the credibility of an author.

How AI written content helps in increasing the rank of a website?

After reading the above points we can’t conclude that Human written content is given preference over AI content. Still the usage of AI content in the content writing helps in positively impacting the Google content ranking . By creating high quality, relevant, and engaging content through AI, it can help in increasing the ranking of content. AI uses all the related terminologies which helps in increasing the ranking , it meets the user intent and improves SEO performance. With all these techniques AI content helps in boosting website traffic, leading to better search engine performance. For more information you can consult the Best Digital marketing company in India.

All the important points to keep in mind for Online reputation management in 2024

April 29, 2024
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What is Online reputation management?

Online reputation management is the process through which you manage the online reputation of your brand efficiently.It involves monitoring and controlling what shows up when someone searches for your brand or a product online. Here comes the question, how can you manage your brand’s online reputation? To manage it efficiently you need to look over reviews, social media content, and search engines results to ensure positive perception of your brand or a product. You need to maintain regular interaction online and actively monitor which can help in building positive online perception regarding your brand. For more information you can consult the best digital marketing company in Ludhiana.

Important strategies to enhance your online reputation:

Some of the important strategies to enhance the online reputation are:

Monitoring your online presence: To enhance your online presence and build your brand reputation it is important to keep monitoring your online presence. To monitor your online presence it includes reviewing reviews, checking on the internet what people are saying regarding your brand or product, taking feedback etc.

Analyze your competitors: In the online competition, it is important to analyze your competitors which includes checking their social media and site to gain an insight and identify the areas of improvement.
Respond Promptly: To build a good image of your brand online, it is very much important to respond professionally over negative feedback or reviews professionally to show that you value customers feedback.

Encourage positive reviews: After the purchase is done, ask for positive reviews on online platforms such as Google, Yelp, or any other social media platform, when the customer feels satisfied. It will help in building positive reviews.

Create High Quality Content: To build credibility regarding your brand, produce valuable and engaging content on your website and social media platforms. It will help in attracting a large number of audience and increase your brand presence online.

Optimize SEO: SEO optimization helps in controlling what people will see regarding your brand when they will search about your brand or product online. By this way you can put good reviews and positive remarks on the top to create a good image regarding your brand.
Engage with your Audience: Engaging with the audience regarding your product or brand through social media platforms helps in putting a positive image among the customers and also let you understand the expectations of the people. You can engage by responding to the comments, participating in conversation etc.
Be transparent and Authentic: Being transparent and authentic helps in creating a positive impact on the customers. It helps in building up their trust regarding the product purchase or brand that if in any case they will feel any issue then their problem will be addressed.
Prepare a crisis managing team: In case of reputation crisis regarding the product or brand. It is essential for the company to be prepared with a professional crisis management team. THey will help in minimizing the impact of negative review or any kind of misinformation on the customers.
Hire an ORM expert: Hiring professionals such as the best digital marketing company in India for maintaining ORM will help in creating and building a good brand image. They specialize in proactively monitoring and maintaining a positive brand image.

These are some important strategies which you can follow to build good Online Reputation Management regarding your brand with the help of the best digital marketing company in Ludhiana.