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How Google Manages and Simplifies Search, Social, Shopping, AI and Ads

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How Google Manages and Simplifies Search, Social, Shopping, AI and Ads

  • January 5, 2024

  • 608 Views

In the digital era, Google is an easy solution for every individual’s requirements. Google delivers reliable data at a fast speed. Google makes your online experience smooth by mixing search, social, local, shopping, AI and Ads. It knows what you are searching for when you use the search engine. Social media platforms like YouTube and Facebook provide entertainment. Maps make it simple to locate locations. It can make it easier to shop for any product. Customized ads can help to promote the services. 

 

The Power of Google Search 

Google search helps you to find things on the internet. It can show all relatable information, and you can choose what you are looking for. Google has all the information so you can easily get information in one platform on any device. When you type something on Google, it can help to find and deliver data on your screen. Sometimes, you do not know the exact words to search for your query; you can type related words, and it can figure out your query and provide the information that you need. You can easily find anything on Google, for example, if you want to eat pizza. You can type on Google. They provide information with maps so you can easily go and get the pizza. 

 

Social integration 

Social integration in Google is like creating online connections easily. Google does not just find the information but also provides information about what is happening in the world. It is like an encyclopedia that provides all the data that you want. Social media integration can give you a full picture of people, places and other stuff. Many companies and hospitals share their patient reviews so you can easily understand which industry provides services and products. It is not only to provide information about the world but also helps to make a connection with people. 

 

Local empowerment 

People can list their business on Google, which helps other people find it. This is great for local empowerment. With its help, you can find places, such as restaurants, shops, hospitals and others. Also, you can get information, location and read the reviews. For example, if you are hungry and want a restaurant, you can search on Google. It can provide a nearby restaurant according to your location. In this way, it helps in local empowerment not just for businesses but also for other people. 

 

Shopping simplified 

With the help of Google, you can do online shopping as it makes your experience super easy. When you search on Google for the product you want, you can easily find and buy it. Also you can check out different options, prices and stuff material. You can easily purchase it according to your needs. It is a quick and simple way of shopping. 

 

The ability of AI 

Artificial Intelligence can be used for multiple purposes and Google has made it easier for people to use AI. AI Algorithms learn from information and get better at things. It can help you in many things such as voice recognition, personalized ads, provide quick information and many more. AI is developing and advancing.

 

Ads 

Google ads are helpful in promoting online business. These ads have become more personalized. The algorithms learn about the users and provide ads according to their preferences. For example, if you are searching for a sports shoe, you will get ads related to different types of sports shoes on different platforms. These ads can be either written or video ads. 

 

Google is awesome at managing and blending search, social, shopping, AI and others. It makes your online experience easy and fun. You can use this ability of Google in your business. For this, you should consult with the best SEO Company in Ludhiana. It can help to make your business more visible and popular.

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Rebrand Without Regret: Protect Your SEO Crown Jewels During a Website Makeover

  • December 28, 2023

  • 595 Views

We have often encountered people who have faced a major debacle while rebranding their websites. They end up losing their authority, which also impacts their SEO ranks and visibility.

However, there are ways in which the Best Digital Marketing Company in Ludhiana have used methods and procedures to save many of its clients from this impending danger that could hamper their performance and profit streams effectively.

In this blog, we will shed light on some methods that will help you maintain your SEO authority while revamping your website.

Important Steps For Successful Rebranding of A Website

  • Preliminary Auditing: You have to perform an in-depth audit of your current site before making any significant changes. You should check out things like traffic sources, desktop vs mobile traffic, and branded vs non-branded traffic.
    It is also important to audit your current URLs while optimising the SEO of your website. This procedure has helped one of our customers, who was adding one more service to their website for their users. This method helped them to set up effective redirects and ensure all these URLs were accounted for.
  • 301 Redirects: According to the Best Digital Marketing Company in Ludhiana, after getting to know everything on your website, you need to transfer everything present in them to your new domain. If you are willing to transfer all your previous and existing content into the new domain, set up 301 redirects from all of your old domains to their corresponding pages that are present on the new ones. Keeping the same content and URL structure will help you have the ideal matches for all of them.
  • Announcing your website’s update: Notify your website’s users about its revamp. The most trusted SEO Company in Ludhiana has the best solutions for the same. According to them, you need to inform Google about this new change by performing an XML sitemap update and notify the search engine by using the change of address tool in the search console. Then, update your profiles on social media and any listings that are present in your local directories to ensure everything is up to date.
    You also need to do the same with your business contact information and referral traffic sources to inform them about the change in your brand and URL. After that, you need to create an effective PR plan both before and after the brand’s launch to enhance its awareness and enable a smooth transition with the help of press releases, social media campaigns, and various other types of marketing.
  • Promotion of the new brand: The most advanced SEO Company in Ludhiana has helped many clients promote their refurbished brands in many ways that have helped them achieve better visibility and more traffic. Share an email announcement with your suppliers, customers, friends, and business partners and make a press release that looks compelling and tells the story of your brand to share via a PR Distribution platform. 

Conclusion

Rebranding your website is important to stay relevant. But it needs to be done with utmost care to maintain your authority while refurbishing the whole website. These techniques mentioned above have helped many of our clientele improve their business prospects without hampering their credibility. Hence, it is essential to have your SEO authority maintained while rebuilding your website.