Which tips will be helpful in effectively implementing a Technical SEO strategy?

April 6, 2024
424 Views

According to the SEO experts of the famous digital marketing company in india, “The predominant aim of any SEO strategy is to somehow make the technical SEO better.” If you are thoroughly ensured that your website is in the tip-top shape, then you can surely expect the following outcomes:

Generation of the maximum SEO traffic
Your keywords may get ranked
You ll get the best rates of the conversion

SEO and social media marketing are integral parts of the Online marketing world. Without one the other cannot perform better. So when you are aiming to make the Technical SEO better, then make sure you are not denying the importance of the role of SMM (Social media marketing).

Tips To Make Your Technical Seo Better Than Ever

Do not forget to make changes to the web pages

The ultimate goals of doing modifications or making web pages better will be the following:

Great Mobile-Friendliness
Safe browsing Experience
Ultimate HTTPS security
Intrusive interstitial guidelines

Are you considering detecting crawling errors?

The second core factor of making the technical SEO work for your website is to keep on detecting crawling errors. Crawl errors are experienced when the SE Search Engine) is intending to visit a particular page on the site but it is repeatedly getting failed.

Do not let the links (internal and inbound) be broken for long

If the links are structured poorly, then how can we hope for a great user experience ( for both SE and the users). We all should accept how frustrated we feel when we are not directed to the correct URL, by clicking on the particular link. For fixing the broken links, you should follow either of the following ways:

Try to update the targeted URL
Remove a link if it does not exist.

Do not publish duplicate or irrelevant content

To make technical SEO work, first of all, you should pay great attention to the quality of the content. Along with that, try to get rid of the duplicate content which has come about owing to the following:

Page Replication ( From faceted navigation)
Because you may be having multiple versions of the live site

You can fix this by building up 301 redirects to the preliminary versions of a particular URL.

Cleaned Structure of the URL

Google has instructed developers all over the world to keep the URL of the site the simplest. It should be user friendly and it should not take more than 2 seconds to grab it.

In case, the URLs are complex, then these will be able to create great problems for the crawlers. You might be wondering about how these can come out to be problematic? Read below:

The complex URLs have the potential to get replicated in huge numbers that are pointing to either identical or similar content on the website.

Want more tips?

If you have found any or all of these tips significantly useful, then please let us know. We have so many tips and techniques that we like to share with you so that you can come out to be successful in implementation strategy for technical SEO.

8 Common Robots.txt Issues And How To Fix Them

March 8, 2024
401 Views

In this contemporary epoch, humans rely mostly on search engines to gain knowledge about any topic. Here, Robots.txt acts as a catalyst in managing and instructing search engine crawlers on how to crawl over a particular website.

As every coin has two sides, similarly Robot.txt has some issues that need to be addressed. So, 8 common Robot.txt issues along with the methods to fix them are as follows:

1.Robots.txt Not In The Root Directory

Search robots fail to discover the files which are not in the root folders.

To avoid this issue, make sure you move your file in the root directory.

2. Inappropriate usage of wildcards

Robot.txt only allows two wildcards

* representing instances of a valid character
$ representing the end of a URL

To overcome this issue, make sure you minimise the usage of wildcards as poor placement of these wildcards could block your entire file.

3. Noindex In Robots.txt

Google has already stopped obeying the Noindex rules so avoid using such files and if you still use such files, they are generally indexed.

To overcome this issue, one can shift to alternatives of Noindex available. One of such examples is the robots meta tag which can be added to the head of a webpage to avoid indexing on google.

4. Blocked scripts and stylesheets

It generally seems logical to block crawler access to external JavaScripts and cascading style sheets (CSS). However, remember that Googlebot needs access to CSS and JS files to “see” your HTML and PHP pages correctly.

To overcome this obstacle, remove the line from your robots.txt file that is blocking access.

5.Avoid XML Sitemap URL

One can include the URL of XML sitemap in the robots.txt file.

One can tackle the situation by omitting a sitemap as it would not negatively affect the actual core functionality and appearance of the website

6. Accessibility to development sites

Blocking crawlers from your live website is not a good idea, but so is not allowing them to crawl and index your under development pages.

In case you see this when you shouldn’t (or don’t see it when you should), make the required changes to your robots.txt file and check that your website’s search appearance updates accordingly.

7. Usage of absolute URLs

Using relative paths in the robots.txt file is the recommended approach for indicating which parts of a site should not be accessed by crawlers.

One way to tackle this issue is while using an absolute URL, there’s no guarantee that crawlers will interpret it as intended and that the disallow/allow rule will be followed.

8. Deprecated & Unsupported Elements

Bing still supports crawl-delay, Google doesn’t, but it is often specified by webmasters. You used to be able to set crawl settings in Google Search Console, but this was removed towards the end of 2023.

It is seen that this was not a widely supported or standardised practice, and the preferred method for noindex was to use on-page robots, or x-robots measures at a page level.