Right Strategies to Use Facebook Lead Ads

April 19, 2024
166 Views

Facebook lead ads are the best method to reach out to potential clients of your business online, especially on the Facebook platform.

Data on users on Facebook is collected by them and used to show them ads according to their interests.

It uses a simple form to collect specific types of information such as name, email address and phone number.

To expand your business goal, you can include custom questions and different types of instant forms to reach your potential customers online.

Are you confused about using these Google ads? Hire a pro from a digital marketing company in India, to run ads for your business and generate more leads.

Businesses can also run Ads to

Highlight potential customers for your business
Collects subscriber information from the company’s Newsletter
Encourages your customers to maximise white paper downloads and brochures
Know about the interests and behaviour of potential clients
Get more people enrolled in programs

Facebook Lead Ads are similar to social media ads, but while executing Facebook lead ads, one must know the proper strategy to drive more leads for your business.

According to an experienced digital marketer working with the best digital marketing agency in Punjab, the lead ads service on Facebook is a more powerful strategy for converting potential users to your business clients than any other social media ads.

The capability of Facebook lead ads is so powerful that it can derive more organic traffic for your business.

Following are the few factors on which the success of Facebook Lead Ads depends

Ad Creativity
Copy Quality
Audience Relevance

Tips for Boosting Leads with Facebook Ads

Narrow Your Audience
Different Ads for Different People
Visually well-crafted Ad copy
Focused Call to Action
Short & Valuable
Use easy language
Beware of Number
Create Resonating Perspective
Test Your Ad Copy

Suitable for Your Business or Not

Facebook lead ads are a powerful conversion and lead optimization tool, but whether they are suitable for your business needs or not depends on your marketing needs.

Get personalized advice tailored to your marketing needs from the experts of a digital marketing company in Punjab. To increase your website traffic and brand awareness.

Ad Format for Google Ads

Image Ads: Just a single image showcasing a product or service. A great and quick way to showcase the products.

Video Ads: Videos are more engaging as people resonate with video content more easily and quickly. It is a better way to showcase products or storytelling.

Carousel Ads: These types of Ads are perfect for showcasing multiple products or services in a single post. Whether you are launching multiple products or showing features of a single product.

Slideshow Ads: This ad is more like a looping video made up of multiple images. It helps to create a video-like experience on a budget and helps to reach a wider audience.

Conclusion

If you are a business owner or digital marketer, knowledge about Facebook lead ads is important. It is an important tool to promote the products and services of a business.

It’s a great way to increase engagement and traffic on your website. One of the main advantages of Facebook lead ads is that they show ads in the interest of clients.

If you want to unleash the full potential of your Facebook ads for your business, then connect with the expert marketer of FlyMedia Technology, the best digital marketing company Ludhiana.

Which social media marketing is important between Instagram and Facebook

March 9, 2021
2768 Views

No doubt, social media marketing has taken the world by storm. Different marketing strategies have seen a rise with time. Facebook is still the number one on this list. Till now, there are around 2.701 billion active users. In the last 16 years, Facebook has redefined itself and it is continuing to do so. Through the approach of the Facebook marketing company, the businesses are getting the opportunity to expand themselves.

On the other hand, Instagram marketing company have also seen a rise. Instagram came into existence in 2010 and after that its demand has been on the rise. The active monthly users on Instagram are around 1 billion users.

The power of social media is on the rise

Through social media, networking sites are becoming powerful and businesses are getting increased benefits. What’s even better is that the businesses are getting a platform to go worldwide and increase the ROI with this approach. No doubt, the marketers are integrating different strategies into their business, but here we will help you understand what is the difference between the 2 to make your brand have increased profits.

Instagram vs. Facebook by the numbers

Although the Facebook head will be an added advantage because the user base is higher. On the other hand, Instagram is extremely strong and it is rising with great numbers. Some of the key statistics of both these are mentioned below:

Facebook statistics

2.70 billion monthly active users

96% of active user accounts are accessed through a mobile device

40% of consumers watch videos on Facebook

65 million small businesses have Facebook Pages

74% of marketers use Facebook in terms of brand social marketing.

Instagram statistics

1 billion monthly active users

Instagram Stories users worldwide count in 500 million

37% of US Internet users are on Instagram

68% of Instagram users visit the platform daily

65% of marketers use Instagram as part of their brand’s social marketing

No doubt, both platforms are effective in their way and attract users with different scenarios. The focus of Instagram is to increase user engagement through incorporating visual content.

If you are wondering how to take the right step or how to get started then you should reach out to the digital marketers. The professionals will ensure that the right marketing tactics are used to make your business stand out. In the marketing world, Facebook has made its mark which is not with any other platform. Let’s dig deeper to understand what is better between them.

Facebook vs. Instagram: audience demographics

Understanding the audience demographics can be of great benefit. Both of them have different user bases and creating the strategy accordingly is essential.

On Instagram, the user base is younger and these are most of the active users. The majority of the Instagram users are under 30 along with teens.

It is seen that with the shift to teens, the trends rise pretty quickly. With this, the companies are trying their best to gain the attention of the younger generation.

Well! This does not mean that the older audience is not of that much importance. The added benefit of older consumers is that their income is higher which means your services & products will be used by them.

Facebook vs Instagram: user engagement

The top metric is that there is added engagement. Through the social media engagement study, it has been seen that the engagement rate with Facebook is 0.09% and with Instagram, it is 1.60%.

With Facebook, it is essential to consider the way the content appears in users’ feeds and it is based on algos. The Facebook algorithm has a secret science and there are different strategies with it. Maximizing your audience reach is what every business wants and understanding what brings out the user engagement will be beneficial. No matter which platform you choose, consider the content type along with the audience demographic.

Functionality

Facebook

Facebook is extremely imperative to post informational content. Through the Facebook page, you will get to know about their business, upcoming events, or address. Facebook focuses on the detail-driven aspect.

Instagram

Instagram is a platform to capture moments. The main purpose of Instagram is to increase engagement which helps in building your brand and make it popular.

For example: If you visit a place that has a selected menu, then you can choose easily and quickly. On the other hand, if you have 100 dishes on the menu then the final choice won’t be made with ease.

Facebook is like a restaurant with 50 different options. There’s so much you can do from messaging to playing games and watching videos. Facebook provides its users with hundreds of possibilities, and there is truly something for everyone. Instagram is like the burger place downtown that serves two things, burgers and fries. It doesn’t allow you to get distracted and is hyper-focused on a few core features.

Which network is best for your business?

Be it Facebook or Instagram, it is important to publish the right type of content. Although, not both of them should be treated with the same approach. One content may be perfect for Facebook but not for Instagram & vice versa. The best option is to test it on both platforms and see how well you get the response.

Curated Content

Facebook is the best choice for curated content. This means the content is not original and most of it is from other accounts. On the other hand, Instagram is best for posting original videos and images.

Company News

Anything related to the company needs to be posted first on Facebook. Facebook focuses on text, so there are high chances that people would check the updates on it. On the other hand, Instagram will be great to post about the reconstruction progress.

Company Events

If your company is hosting an event then Instagram will be the right platform. In real-time, you will be posting the images, or do a live feed to connect with the users & tell them what is going on.

Overview

Both of them are effective in their way. Between them, no other option can replace one another. Just choose the right platform depending on the content and reach a larger audience base. If you are looking for a digital marketer to effectively promote your business then get in touch with our team today only.

Right Strategies to Use Facebook Lead Ads

Category: Facebook Trends