Get A Quote

AI at Work: Analysing Amazon’s Review Summarization Strategies

AI Marketing

AI at Work: Analysing Amazon’s Review Summarization Strategies

  • March 16, 2024



AI has been a big help for people who have been using it for improving their business prospects. Amazon is one such organisation which has used this advanced technology to summarise their reviews.

In this blog, the best SEO Company in Ludhiana will shed light on the best ways Amazon has exploited the use of AI in summarising their customer reviews, which has effectively helped them understand the needs of their customers and act accordingly.

Ways With Which Amazon Review Highlights Feature Work?

Although users can still search for customer reviews, this new feature called Amazon Review Highlights appears on the top of the customer reviews section on every product page.

You can generate new AI texts that are based on the attributes provided to you. You can also simply tap on those attributes to filter relevant reviews.

According to Amazon, their AI highlights review will only process their review data from verified purchases into account. The most trusted SEO Company in Ludhiana found out that it effectively prevents fake reviews from affecting the overall message that the AI will generate. 

Apart from that, users can determine the validity of a review by looking at other reviews generated by AI.

How Your Amazon Store Gets Affected By This Feature?

The Amazon Products Review plays a significant role in eCommerce, especially in Amazon. It gets a lot of reviews from its customers, which can impact the customers’ decision to purchase a product from one or more sellers.

How AI Highlights Review Can Improve Your Business and Customer Experience

Here are some of the biggest ways in which this feature can improve your businesses in the following ways:

  • Customers Don’t Need To Spend Time Deciding Your Product: Users don’t need to manually read the reviews themselves as they can use this feature to know the things customers have to say about any particular product. As per the most reliable SEO Company in Ludhiana, if your amazon product earns positive reviews, the users will also get a positive summary for it. Apart from that, a customer can get a consensus about a product and base their decision to purchase it on that summary.
  • You May Need More Reviews to Attract More Customers: Potential customers can shy away from purchasing a product online if it has too few reviews or exclusively perfect reviews that seem to be fake. For example, if your product has a 4.2 to 4.5 stars out of 5, it will perform better and have better demand in the market than the ones that have perfect ratings. It can become a potential red flag for many users if the AI feature has only five star summaries to generate the review content.
  • Your Product, Brand, and Reputation Can Be Affected By Your Reviews: The most trustworthy SEO Company in Ludhiana has found out that reviews posted by customers can affect your brand, product, and reputation. Customers leave reviews on social media sites that may not be favourable. If the reviews are on a positive note, it will definitely boost the sales of your product and enhance your image. Whereas unsatisfied or unhappy customers can leave unfavourable reviews that can deter other people from buying your products.


Amazon’s Review Highlights feature is potentially helpful for sellers to sell their products with the utmost effect. It can help these people know what their customers need and expect from their products. Hence, you can sell these products knowing what your customers need and earn more profits.

AI Marketing

What are the AI testing tools?

  • March 2, 2024


Nowadays, people use different artificial intelligence tools to enhance the quality of the content. 

The computer science discipline of artificial intelligence aims to build machines that can carry out tasks that generally call for human intelligence. Among these are skills like problem-solving, learning from experience, identifying patterns, and comprehending natural language. 


What is the definition of the AI testing tools? 

Software applications called artificial intelligence testing tools are made to measure and appraise the effectiveness, dependability and caliber of AI systems and applications. These tools, which include machine learning models, computer vision algorithms and natural language processing systems, are specially designed to handle the unique problems that arise from AI technology. 


What are the objectives of AI tools? 

There are several objectives for the AI tools, and these tools are as follows: 

  • Functional testing: Verifying that the AI system operates by the defined applicable requirements and acts as anticipated. Verifying the system’s answers entails evaluating a range of scenarios and inputs.
  • Performance testing: Evaluating an AI model and algorithm’s speed, scalability, and resource usage in various scenarios. System performance is improved, and bottlenecks are found with the use of performance testing.
  • Testing accuracy: Testing for accuracy involves confirming the precision and dependability of AI judgements, classifications, and forecasts. Assessing the system’s accuracy entails comparing its outputs to expected or ground truth outcomes.
  • Robustness testing: Testing for robustness involves determining how resistant AI systems are to outside influences, noise, and hostile attacks. Robustness testing aids in locating flaws and vulnerabilities that can result in security breaches or system failures.
  • Bias testing: Identifying and reducing bias in AI models to guarantee just and equitable results for all racial and ethnic groupings. To find and fix biases, bias testing includes examining the model outputs, the training data, and the decision-making procedures.
  • Ethical testing: Ethical testing involves evaluating AI systems’ moral implications and ensuring moral standards and laws are followed. Ethical testing includes assessing the possible effects. 
  • Regression testing: Testing for unintentional regressions or alterations in an AI system’s behavior following updates or revisions is known as regression testing. Over time, regression testing contributes to the stability and dependability of the system.


Artificial intelligence’s effects on our content marketing plan

Several ways impact content marketing. These AI tools follow the Google trends for SEO and Content marketing. There are the best companies for Content Marketing in Ludhiana. 

  • Better keyword research and analysis: Artificial intelligence not only finds pertinent keywords, long tail phrases, and new search trends, but it also enables us to comprehend user intent and search trends more deeply.
  • Creating excellent first draft content to expand publication efforts: AI enables us to produce first drafts quickly, giving our writers a great place to start. With more time, they can now concentrate on enhancing and personalizing the material. 
  • Hiring an editorial staff and writers with AI assistance: AI-assisted writers, who collaborate closely with AI-powered tools to expedite content development, were brought in to speed things up. We can now combine the best aspects of human and artificial intelligence to create emotionally and AI-driven content.
  • More efficient content distribution and optimization at scale: AI has simplified content distribution for us, allowing for more effective optimization and distribution of material at scale. It has become simpler to adapt information for various platforms and reach a larger audience through email or social media. 


In this digital world, people use digital marketing to promote their business. Contact the best digital marketing in Punjab, Flymedia Technology.