What is a Business website?

Nowadays if you want to increase the reach of your business then having a website is important. A website helps in providing information, showcasing the pictures, videos and all the other details which a customer wants to know regarding your business. Website is made of different web pages which can be visited by using different search engines such as Google Chrome or Safari. Websites can also be made for different types of organizations or individuals as well.

Benefits of having a business website

Some of the important benefits of having a website for your business are:

It helps in making your product or brand reach a large audience, as the website is visible online to all the world which helps in making your product or brand to reach the potential customers beyond the local area.
A website created by the professionals from the Best Digital Marketing Company in Ludhiana helps in creating a good image for the customers and increases the credibility of your website and brings the trust of the customers in your brand.
A website helps in providing all the important details regarding your brand and the products made by you. Website is used to showcase your work through images, videos and written information which helps in attracting more customers.
A website can also be used to sell the product and shows 24/7 availability. Anybody can purchase a product whenever they want all over the world. It avoids the restriction of a physical store which can be made open to certain hours only.
Through a website you can provide customer support to your customers by giving FAQs, providing information and customer service providers through chat or call for any customer query.

How can we make a business website?

To make a website for your business is technical work. You should know how to do coding to build your website for your business. Some general points to keep in mind to make your own business website are:

Decide with a domain name: The first step is to decide a domain name for your website. It is advised to decide a name which is easy to remember.
Choose a web hosting service: Then choose a web hosting service for your website. It is the place where all your content is going to be saved and make it accessible to anyone who searches for your brand name.It is advised to choose a reliable hosting service provider.
Design your website: Then the next major step is to build your website which further includes many small big steps such as, Decide your web dev path, plan your website features, decide your main web page etc. You can use website builders like wordpress, wix or squarespace to create your site.
Create Content and add the content on the pages: Add all the required information regarding your brand and the products made by you. You can add general FAQs and other important details as well.
Optimize for Search Engine (SEO): Use SEO techniques to increase the ranking of your website on the search engine. It means that when someone searches for information related to your product then the searching sites show your brand on the top.
Test your website: Before launching the website it is important to test the website on different devices and browsers and make sure everything works fine.
Launch the website: Once you check that everything works fine with your website, then it is the time to launch your website for the people.

These are the following steps to create your own business related website. Still if you feel the task is complicated for you to do by yourself it is advised to consult the Best Digital Marketing Company in India.

Does Google favor AI originated content over Human written content?

April 30, 2024
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After the introduction of AI, the question usually comes to mind is that writer will lose their job? And since then it has been a debatable question. Now the second thing which is asked by google is that Google’ algorithm favors AI originated content over human made content? Google answered regarding this question “No” and explained in detailed that how the content is ranked in its News Tab:

Indexing: Google arranges the content according to its Indexes. However if the content shows up in Google Indexes then it doesn’t guarantee that content will be ranking good. In the Indexes the content is shown on the basis of timely nature.

Recency: The newer the content will be the higher the chances of showing the content on the above ranking. So the high ranking of the contempt also depends upon the recency of the content.

Relevancy: The content writing regarding a particular topic, The Google ranks the content higher if the written content is relevant and related to the topic. Using appropriate terminologies regarding the topic, shows the relevance of the topic and helps it in ranking higher.

Quality: The algorithm of Google to rank the content higher mainly focuses on the quality of the content as well which is decided on the base of theory (E-E-A-T) which means Expertise, Experience, Authoritativeness and Trustworthiness. Following this theory google analyzes the quality of content and ranks the content higher with good quality.

Age of Website: Google doesn’t start showing the content in its News tab of newly launched sites. It sees and observes that the site is consistent in publishing their content and if they will remain consistent then Google will start publishing their content on its News tab.

Crawler Access: Some content publishers don’t give crawler access to Google in the fear that it will show plagiarism in their content. This has an impact on the ranking of the content according to the Google algorithm.

How Google determines credibility of content?

By assessing the various factors such as website reputation, the quality of the content, expertise of authors, backlinks from other reputable sites. All these factors are considered by Google algorithm to determine the credibility of the content. For information can consult the Best Digital marketing company in Ludhiana.

How does Google determine the expertise of authors?

With the experience, credentials and reputation of an author in a particular subject area, Google determines the expertise of an author. With these citations from other sources, previous publications, endorsement of experts are also determined. All these factors are used by Google to determine the credibility of an author.

How AI written content helps in increasing the rank of a website?

After reading the above points we can’t conclude that Human written content is given preference over AI content. Still the usage of AI content in the content writing helps in positively impacting the Google content ranking . By creating high quality, relevant, and engaging content through AI, it can help in increasing the ranking of content. AI uses all the related terminologies which helps in increasing the ranking , it meets the user intent and improves SEO performance. With all these techniques AI content helps in boosting website traffic, leading to better search engine performance. For more information you can consult the Best Digital marketing company in India.