Companies knock the door of marketing agencies for internet marketing for boosting the online presence of the business and website. These making agencies can go for SEO, PPC, Social media, Email marketing and other online campaigns to put you on the way of success.
Most of the companies do the following 3 bone crushing mistakes that can become hindrance for your success
Inwardly focused Writing
Company’s website can win or lost the conversions for the first time visitors to the retained customers for their products or services but most of the companies get failed in the conversions due to the boring and inwardly focused content which could not get the higher conversion rate.
Visitors do not bother for the strategies, achievements and accomplishments of the company the thing from which they get impress is the convincing power of company with the impressive website with the informative content.
It is quite essential to post the impressive, interesting and engaging content but it is also important to review and update the content to get higher conversions
Lame calls to action
Generally companies do the second major mistake to avoid to add the strong calls to action to the website in that case if the company has the right content according to the need of visitors but still get fail to convert them as customers
There must be persuasive calls for the visitors to take action like “request consultation”, “5 % off”, “request for free trail”, 20% off on weekend and so many others of such kind that can give you chance to fight for the conversions rates. These strong calls have higher tendency to get conversions
No lead validation
After the two mistakes it is quite possible that companies would do this third mistake about the validation of leads which is of utmost important. It is important to separate the sales leads with the other website conversions to measure the actual success of internet marketing campaign for instance if by PPC ad you get lots of conversions it does not mean that you have got lots of validated leads few companies mix the conversions with the leads but in reality 50% of the conversions are other than the leads so for measuring the success of campaign it is important to validate the leads.
If you have rectified above 3 mistakes it means your campaign is going on the right track and it will generate leads and online orders for you.