Given below are the top things which should be considered during eCommerce website development:
- Opt for responsive design
With time, the use of mobile devices has increased to access websites. In this case, the e-commerce sales have a large portion to access the traffic it needs. This is important for the e-commerce website to get optimized for mobile and this gives the user the best experience. No matter what device they use, the users will access the website with ease.
With responsive design, the website is easily accessible and can be used on any other device. Having a CMS is an important part of eCommerce websites. No matter which platform you plan to use, you need to make sure all the mobile users get the utmost benefits.
- Supported guest checkouts
Companies with eCommerce websites mostly want users to create an account to make a purchase. This is important because it makes it easier to communicate with the clients and this can lead to increased future sales, tracking the customers, and analyzing the demographic information.
But, keep in mind that not every person likes to create an account or go through this process to buy your service and product. But, if the customers create an account let them know they will get the benefits in making the future purchases and they will give you the utmost benefits. Still, it is essential to give an option to the people who want to make a one-time order.
- Site search is essential
Research has shown that 30 percent of visitors to eCommerce sites use search to find the product or service they are looking for. This is the reason it is essential to utilize the good features correctly so that the users can easily find the items or products they need or are looking for.
- Faceted search
Another important part is opting for a faceted search in helping the users to find the product. With this, it becomes easier for them to narrow down the search for the products which includes size, department, manufacturer, and price range. This functionality makes it easier for the person to search for a different size and costs. When everything is organized it makes their shopping experience the best and they will visit your site more often.
- Security is important
The e-commerce site should be secure and safe so that user experience is best and your website does not have to deal with any issue. The customer’s personal and credit card information should not be affected at any cost. You need to make sure their online purchase is safe and they can share their information with you without any issue. Having all the information kept in encrypted format can make a lot of difference in increasing the security part.