Someone has rightly said that picture tells 1000 words. But, what if you are not following this approach to tell about your brand. The addition of poetic copy and flowery are a great choice as they bring emotion to the website. It helps to tell about your brand & products.

Speed is one of the important factors which helps to increase traffic and bring conversion. If your website is not able to load fast enough then you are going to lose conversions. It can happen because the images are taking space in excess. During website development, the professionals make sure each step of website designing is done correctly so that the user gets the best experience when they reach your website.

Most of the sites are focused on heavy images

Images are needed if a conversion is required. But adding too many images is not good. Images take up a lot of space when we talk about page elements like buttons and text. If you are using a lot of images it is a good thing. But it is essential to optimize the page graphics speed and page size.

Minimalistic is the key point to make the website look the best. Images are a great way to communicate with users. But the use of heavily focused images can affect the website speed to a great extent.

Slow sites affect the conversion rate

The lower page rate is better, and it should be in bytes as it allows it to load faster, and the conversion rate increases. If it is increased then can be problematic as it leads to page speed issues. Ideally, it should take 3 seconds to load the page. Google findings have confirmed that if page loading speed takes time then your website traffic will decline.

What should be done?

• Understand the problem

Google did the legwork and it was found that website speed is slow. If your website is not performing at the rate it needs to be then website traffic will be impacted. The tool can be used like Google’s Test My Site tool. For desktop testing, you can go with Google’s page speed insights. The tool helps to scan the entire website, and it helps you give valuable information to address the issue.

• Compress images

The most important factors are compression, sizing, and selection to reduce page size & increasing speed. No doubt, if you have big images on the website then loading time increases for those high-resolution images. It is best to compress the images to 60% to 70% of what their original size is. Let’s consider an example:

If you just keep the clean clothes in the laundry hamper it is going to take a lot of space. However, if you keep them folded properly it takes less space and gives other clothes to have their own space. The same thing you need to do with the images. On the screen, they might look the same but the loading time will affect the visitors coming to the website.