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All You Need to Know About Programmatic Advertising & How it Works?

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All You Need to Know About Programmatic Advertising & How it Works?

  • March 26, 2024

  • 215 Views

Have you ever wondered how a website is able to offer a great plethora of free content while keeping their all operations smooth. The short answer is “Programmatic Advertising”. 

Top Digital marketing company in Ludhiana and around the world are familiar with the term Programmatic Advertising while some don’t know about it and are lacking in the race of dominating the digital ranking landscape. 

Online users explore types of content on various digital platforms, and this leads to profit generation for multiple brands. 

If you are confused and don’t know what programmatic advertising is, then this blog is for you. 

Definition 

Programmatic advertising means connecting both users and advertisers who have similar interests online on different digital media platforms. 

What is Programmatic Advertising 

Programmatic advertisements, in simple words, are automated ad selling and buying services on various digital media and devices. Through advanced machine learning and AI algorithms, programmatic advertising targets users online, demographic data based on their interests. It’s important to keep your site reliable for Google algorithms, keep major points in mind which can make your site look unreliable. 

If you want to ace the in demanding future skill of Programmatic Advertising then connect with expert marketers of Digital marketing company. 

Programmatic advertising means showing ads of the right company to the right buyer at the time on the right platform. Precision or ROI is the main reason why many digital marketers are choosing this technique in enhancing sales of their clients. 

 

Difference Between Programmatic & Display Ads

Programmatic and display ads are different yet overlapping strategies of effective marketing. Each technique aims to increase your ROAS (Rate of Ad Spend).

Following are the two majors associated with Programmatic & Display Ads.

Programmatic: The process of buying and placing ads.

Display: The ad, its format and display. 

One can place display ads manually instead of programmatically. Programmatic ads extend beyond display ads by incorporating search ads, video ads, etc. 

Programmatic and display ads are interchangeable, but not all programmatic ads are display ads, and not all display ads are programmatic ads.

Want to learn more about programmatic; display ads & Link Building. Connect with the best marketing & SEO company in Ludhiana. 

 

Working Process of Programmatic Advertising 

Programmatic advertising can be considered a digital matchmaker that connects potential users online to the right companies. 

Following are the Workflow steps of Programmatic Advertising 

> Programmatic ad buying kicks when an online user clicks on a website. 

> Via supply-side platforms, publishers can initiate an auction for ad impressions on their site. 

> Bids are placed on behalf of the advertiser after analysing campaign parameters, budget, and demographic data. 

The functionalities of both DSPs and SSPs are aided by DMPs. 

Key Terms of Programmatic Advertising 

There are three major terms utilised in Programmatic Advertising. 

~ Supply Side Platforms ~Demand Side Platforms ~ Data Management Platforms ~ Ad Exchange 

 

Benefits of Programmatic Advertising 

Following are the lists of a few benefits for which digital marketers are turning to programmatic advertising. 

> Wide reach to target audience

> Enhanced retargeting 

> First & Third party data segmented 

> Flexible options for buying & selling ads

> Fully measurable results 

* Tip: Like programmatic ads, Online customer surveys are also effective methods to increase your reach. 

Conclusion 

Programmatic Advertising is the best technique employed by the best digital marketing agencies in India & around the world to increase sales. If you want to experience the benefits of programmatic advertising for your business, then contact FlyMedia Technology and discuss your requirements.

Digital Marketing

What Questions To Ask In An Online Customer Survey?

  • March 21, 2024

  • 190 Views

For a business to succeed, it is important that its product or service helps the client and makes their work easier or more beneficial. But how can you determine if your product impresses or fails the client? The best option to find this out is to use a customer survey. It is a traditional tool that has helped many businesses since ages. You can develop an online survey, get help from the best digital marketing company in Ludhiana, and maximise your ROI. Online surveys can help you understand what your product or service is missing and how you can improve it. 

For surveys to work efficiently, it is important to craft a survey or questionnaire that helps you get the most out of client feedback. How can this be done? Let us discuss in the blog what questions to include in your customer survey. 

What Questions To Ask In An Online Customer Survey?

When making a customer survey or questionnaire, ensure to ask these questions:

Product or Service Based Questions

It is important to ask product or service-based questions because your overall motive is to understand whether or not the customer is happy with your product or service. These questions help you understand the satisfaction level of the customer and guide you to make changes in your product or services wherever needed. You can hire and consult the best digital marketing company in Ludhiana to help you with an online survey. You should ask the following questions:

  • What do you like the most about our service/ product?
  • Would you like to use our service/product in the future?
  • How does our product help you?
  • Do you want to see any changes or additions to our products?
  • Where do you think our product requires improvement? 

Demographic-based Questions

Unlike product-based questions that are focused on determining the key aspects of your product, demographic-based questions help you understand your audience. It provides great insights about your customer, their age, their job profile, their characteristics and behaviour. In this, you can ask questions such as:

  • How old are you?
  • Where are you from?
  • Are you married? 
  • What is your current employment status?
  • What do you do for a living?
  • Do you have children?

Psychographic-Based Question

These questions help understand what compelled the customer to take action or what the reasons behind their actions are. It gives you a better understanding of your customers. These insights can be used to frame and plan your marketing policies effectively. Consult and hire the best digital marketing company in Ludhiana to conduct a successful customer survey. Ask questions such as:

  • What do you consider when buying the product?
  • What do you prefer for shopping – a laptop or a mobile phone?
  • What do you like and dislike about the product?
  • How can your experience be improved?

Satisfaction-Related Questions

Such questions are usually written to learn a range of scores or satisfaction levels. In this, you can ask the client to select a score or rate it. It helps you learn customer satisfaction scores. It helps the business owners gain insight into how much their product is successful and how much improvement is required. In this, ask questions such as:

  • How much will you rate our product or service?
  • How satisfied were you with our feedback?
  • How well did our team respond to your problem?
  • Rate our service on a scale of 1 to 10.

Conclusion

Online surveys are important for businesses to focus on their product and increase user satisfaction. It helps the client understand the strengths and weaknesses of their products and services, client preferences and behaviour, and satisfaction level of the client. The best digital marketing company in Ludhiana can help you gain insights from the survey and strategically plan future steps to ensure growth and expansion.