Blogs are the informal articles in which you get relevant content about a specific topic. THe are a great way to drive search traffic to your site with email marketing and social media promotion. According to the data there are approximately 70 million blogs each month on the internet which shows that blogging is still an important part of marketing. A lot of businesses use blogs to market their brand on a daily basis. Here are some points which shows that why blog writing is important for marketing and SEO by the best digital marketing company in Ludhiana:

• Helps in increasing brand visibility: One of the biggest benefits of blogs in SEO is that it increases the visibility of a brand in search results and helps in increasing traffic on the site. While writing a blog you should be adding keywords in a perfect manner which helps in increasing the visibility and traffic. Interlinking of other pages and blogs also helps in increasing visibility and creating awareness.
• Blogs help in building Trust: In a blog when you share correct and authentic information which is required to your readers then it helps in building the trust of the customers. While writing a blog you need to follow the theory of E-A-T which means Expertise, Authoritativeness and Trustworthiness. Google uses this in its algorithm to analyze and recognize content.
• Blogs help in creating brand awareness: Blog is used to share information regarding a particular topic. The people who will be interested in a particular topic will be reading blogs to get information regarding it, which will also help in creating awareness regarding it. 
• Blog drives engagements: Blogs are shared to provide relevant information regarding a particular topic, if the reader likes your content they will start reading more related content from your sites which helps in increasing the engagement. Regular relatable content can convert your regular readers to a good base of customers.
• Blogs can increase your crawl rate: If you put blogs regularly on your site it shows Google that your site is relevant which helps increase your crawl rate by the google which helps in increasing the visibility of your site.
• Blogs generate new leads: If a person likes your blogs it helps in creating more leads. It is very important to provide authentic content with good and correct information in your blogs. So that it can help in increasing the interests of readers which will help generate new leads.
• Blogs encourage site discovery: With the increased word count in your blogs, you can also do interlinking in your blogs which encourages site discovery and it indirectly helps in increasing your crawl rate and the visibility on the site. 
• Blogs help you in understanding the needs of the customers: no one has extra time to read irrelevant things, providing a blog with a good amount of information and clearing queries of customers through blog writing helps in building the understanding. Some blogs offer review and queries options also in understanding the needs of the customers.

In this way blog helps in increasing the marketing of a brand and converts the readers into loyal customers. It is possible if you will be providing good information blogs on your sites with the help of the best digital marketing company in India.