By organic search we mean, the non-paid results from the search engine. These results are not bought and do not owe to the influencers for promoting this. These results are the ones that the digital marketers or the SEO people have gained through their constant efforts of incorporating the tactics which are accountable for satisfying the search engines with its eligibility criteria.

• Featured Snippets

These are the short descriptions that google presents to you. These are the informative blocks that answer all the queries of the users in the short and the specific form. The main purpose of these snippets is to present the user with useful and quality information. These results are obtained from the high ranking pages.

• Video Carousels

With these, the users can get the information in the form of a video representation. One organic position is reserved for the entire carousel. This is the main reason that the video carousels are deemed as the most clickable and informative sources.

What is the importance of organic search?

The organic search helps you to drive free traffic to your website. Organic search helps you with cost-effectiveness. Along with that, the results obtained are the ones that are going to stay with you for long.

Important information

Organic search plays a crucial role for those who are publishing videos on youtube. As a result, the algorithm of youtube ranks only those videos and derives the video carousels and the featured snippets.

How can we check and even monitor organic search rankings?

To check where your website is ranking on the scratch engine, then you can surely use the Ahrefs free rank checker. It will give you a complete understanding of the rank and the insights of your website.

How can we rank higher in the search results?

To rank higher in the search results, it is important to somehow generate more traffic to your website.

You cannot completely judge how google ranks the page, but you can surely take some important factors into account:

• Backlinks

Backlinks are important for ranking purposes. A wide variety of link building tactics are used which are accountable for making your website rank high on google.

• Relevance

Google takes many methods and techniques into account to determine whether the page is relevant or not. For that, you must include the keywords to make sure that you are satisfying the search intent of the users.

• HTTPs

HTTPs is accountable for securing the data travelling between you and users in encrypted form.

An important fact to know

If you want to know if your website makes use of the HTTPs then you can use your browser bar. In case you are being shown with the lock on the icon, then it means that your connection is immensely secure.

• SEO Mobile-friendliness

Most of the users today make use of mobile phones to enquire about something on the search engine.

Bottom Line

So the importance of organic search is quintessentially important for the search engine.