How has the Digital Marketing concept changed during COVID-19?
Change in customers preferences
Due to the increase in people living indoors, there has been a change in lifestyle where consumers have shifted to spending more time online as compared to earlier. This is the reason, the SEO company is playing an important part in keeping up the business website up-to-date and on the top. Many brands have seen an increase in sales. Moreover, many of them have implemented new products to live in this new way of living.
Due to coronavirus, the companies are also suffering a lot and many of them are mentioning cutbacks one after another. Website designing Company are making sure in this tough time to help the clients and attract the customers to buy the product.
How marketers are responding to this?
Recent research has shown that 61% of marketers are changing the short-term media strategy and just 9% of them are opting for long-term changes. There has been a slight move from offline to online. One of the studies has shown that people are preferring the online approach.
Opting for flexible options
Marketers are seeing a cut in budgets by opting for cheaper and flexible channels like programmatic advertising where consumer presence and available impressions are increasing. For the short-time media plan, online videos, social media, and digital display ads are included. However, not everyone sees the marketing budget as the best solution.
- Long-term concern
Due to the current situation, not everyone knows when the pandemic is going to get over and when everyone can get back to their daily routine. Due to the higher online presence the streaming, online news, or food delivery services are being benefited a lot.
What to keep in mind during the Pandemic?
The uncertainty of the future is understandable. Nonetheless, this too shall pass. It is essential to stay focused on the long-term and not shy from the growth options. Branding is highly important for the long-term. If the budget is cut down then it can negatively impact the brand when the entire situation gets over.
Grab the opportunities
This is a new time for everyone specifically for the customers. People are preferring to stay indoors and trying to opt for online behavior.
During the COVID-19, consumers are online most of the time which marketers are not used to. Online activities are also much higher because of the constant stream of breaking news. In certain industries, the marketing budgets are cut which makes the media cheaper.
Get in touch with the new customers
These days, an online presence is extremely essential. Treat daily work as business-like usual but it needs to be digital. Check the target audience and check how their lifestyle has changed and how you can target them.