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What is a Broadcast channel on Instagram?

Social Media

What is a Broadcast channel on Instagram?

  • April 11, 2024


You all have heard about the new feature of Instagram Broadcast Channel, introduced by Meta in February 2023. Broadcast Channel is introduced for creators to directly connect with their followers. It is based on the concept of message from one to many. In simple meaning through a broadcast channel a creator can share his/her recent photos, videos, posts, sharing important information or giving updates in the group to his followers. On which followers can react to content and vote in the polls but they can’t message in it. This type of strategy comes under social media marketing which can be assisted by the Best digital marketing Company in Ludhiana.


How to create or build a broadcast channel on Instagram?

Creating a broadcast channel on instagram is easy and can be made through few steps:

  • Go to your Instagram DM’s section
  • Click on the option on the right side of corner with pen and pad emoji
  • This will show an option “ Create a Broadcast Channel” 
  • After clicking that option you need to put broadcast channel name and define your target audience
  • You can also promote your broadcast channel on your profile
  • The last step is to click on “ Create Your Broadcast” channel


How followers can Join Your Broadcast Channel:

Here are some following easy steps following which a follower can join your broadcast channel:

  • Go to the Instagram profile of a creator of which you want to join the broadcast channel.
  • Click on the link of “ Join the broadcast channel” present on their profile.
  • After joining the broadcast channel you can see the channel will start showing up in your Instagram Inbox.
  • After joining you can react to the content and participate in polls but you can’t message in the channel.


Benefits of Broadcast Channel:

Broadcast channel is created to increase the engagement between the creator and its followers. Some of the benefits of broadcast channel are:

    • Easy Interaction: Broadcast channel is an easy medium through which creators and brands can interact with their followers and share their information in an easy process. This also helps the brands to easily showcase their offers and take public reaction to it.
    • Public feedback: Broadcast channels help in understanding their targeted audience needs by analyzing their reactions. It helps them get valuable insight and improve their instagram marketing strategies, which can be assisted by the best digital marketing Company in India.
    • Guaranteed Visibility: Broadcast channels ensure guaranteed visibility. In broadcast channels the promoters need not to compete in the algorithm. When a follower joins your channel, they will get notification on your message in the channel to ensure that your content reaches your joined followers.
    • Exclusive Content:  Broadcast channels help in presenting exclusive content to your followers. It includes a new product launch, sneak peaks and interactive polls in it. 


Some tips to maximize Instagram Broadcast channel:

  • Share Voice Notes: Sharing a voice notes helps in adding a personal touch and gives an impression to followers that you are connected to them not just in a formal way.
  • Use multiple formats for messages: You can connect to your followers with different ways by sharing photos, videos, links and by creating polls as well.
  • Creating a poll for a new launch: Make your broadcast channel look more exclusive to your followers then your instagram page. Create a poll for your new launch. It will help in getting audience opinion and make them feel more connected to you.
Social Media

Guide to Social Audio for Your Business Growth

  • March 29, 2024


Social audio was introduced during the Covid pandemic. But in today’s digital age, social audio is no longer a new term for online businesses. Many businesses are uplifting their profit with the right strategies of digital marketing in Ludhiana and the great use of social audio. On the other hand, many businesses are still thinking about whether it’s worth it to get into social audio.  

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Difference B/W Social Audio and Social Media Audio 

Both use audio as their primary means of communication. Such as: 

  •  Live Conversation Rooms
  •  Voice Messaging 
  •  Audio Creation & Editing 
  •  Live Audio Events

In comparison to text messaging social media voice-based social media is more popular because of 

  •  Better Connection 
  •  More Accessibility
  •  Enhanced Understanding 
  •  Privacy Control

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Popular Social Audio Platforms

Voice-based social media platforms provide more intimate ways to communicate and talk about ideas in comparison to text-based social media. For better and organic conversations, some restriction and safety options are also available on social audio platforms. 

Following is the list of a few popular voice-based social media platforms:

Discord Stage Channel

A particular stage channel on discord helps you in creating more structured conversation on your channel. It allows 5 hosts and around 1,000 listeners at a time. Discord stage channels are great for Announcements abouts events, offers or any workshop. 

 X Spaces ( Previously Twitter) 

Few weeks ago with an update X provided a space option in their app. This sound space allows X users to listen to their favourite influencers exclusively or for free. Many users use it for group discussion too. It can be public or private. 11 hosts can talk at a time. And if two co hosts then the number reaches to 13. 


Why ClubHouse Failed – Case Study 

Clubhouse was considered as the champion of voice based social media apps. Clubhouse was launched during the pandemic (in 2020) when people are looking for ways to stay connected and communicate beyond texting. 

Dramatically, this app gained popularity. Ten million downloads in just one year. Today, people doubt that it has even a million users online. According to the experts of digital marketing in India, the clubhouse gets down due to its hype. 

People who liked it overhyped about it, which later on disappointed many people after downloading it. Rumours about the data safety of the clubhouse sped the fall of the Clubhouse.  

Companies with dedicated staff are planning for a comeback with their upgraded version of the Clubhouse or with Clubhouse 2.0. 

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Why Some Social Media Platforms Discontinued

Audio social media platforms were on top in the pandemic era, and when the pandemic ended, people’s interest in social audio platforms almost diminished. Follow are a few mainstream social media platforms that discontinued their audio feature:

  •  Facebook Live Audio Room – Discontinued in April 2022
  •  Reddit Talk – Discontinued in March 2023 
  • Spotify Live (Formerly Spotify Greenroom) – Discontinued in April 2023 


Undoubtedly, the trend of audio social platforms is going down. However, it will not end the use of audio features for various social media platforms. Platforms like “X” and Discord are keeping the utility of features alive. If you want to add audio features to your sites or apps, then contact FlyMedia Technology, the best App and Website development company in India.