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Using Geofencing To Reach Out To New Audiences

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Using Geofencing To Reach Out To New Audiences

  • March 23, 2024

  • 202 Views

Geofencing marketing is a new phenomenon that has taken the digital arena by storm. It is something that can help you reach out to your potential customers once you enter their vicinity.

This new terminology has made it easy for many online business owners to target and connect with their potential audience with the utmost ease. It will effectively help you maximise your ROI.

In this blog, we will shed light on the benefits of geofencing and the ways to do it. The most trusted SEO Company in Ludhiana will share the best methods that will help you attract and convert many prospective audiences without much effort.

What is Geofencing?

It is a marketing strategy that is location-specific and allows businesses to share messages and advertisements that are curated to targeted audiences. Your business can trigger an action whenever a device enters or exits your area of business. 

It can be done by setting up a virtual boundary or geofence around a particular location or area.

This kind of trigger that comes in the form of targeted advertising messages can allow businesses to engage with the audience in real-time as per their geographical location.

According to the best SEO Company in Ludhiana, the relevance of mobile marketing services is effectively enhanced by geofencing. It will boost customer engagement and rate of conversion.

Ways in which Geofencing work

GPS, Wi-Fi, radio frequency identifications, and bluetooth are some tools that are integrated for such location-marketing. The powerful blend of such technologies enables businesses to engage with their audience in a more impactful way. It thus, creates a virtual border around a particular area, like your business premises.

After this, an agency specialising in geofencing or mobile marketing can easily target the customers within this boundary with personalised advertising.

The geofencing system will trigger an alert of action to cell phones whenever they enter or exit an area where your business exists.

According to the Best Digital Marketing Company in Punjab, you can use this method to inform customers of special offers and promotional stuff at particular locations. One such example can be of a retail store, which will send out messages about discounts or special offers to the customers once they enter their geofence.

Here are some of the best scenarios and examples where geofencing can effectively work in the following:

  1. Event Management: Businesses can use this medium during big events to showcase and advertise their products and services to their guests. It will effectively create awareness and enhance the sales potential of their products.
  2. Competitive Boost: You can set up the geofence of your businesses around the location of your competitors to attract more customers and offer them competitive prices and discounts.

Tips to run targeted messaging

Here are some of the best tips that will effectively help you run location-based marketing in the following:

  1. Understanding the people in your location.
  2. Maintaining a precise geofencing boundary
  3. Perfect Timing
  4. Clear Call-to-action

Conclusions

Geofencing is something that can help you promote the sales and local foot traffic for your businesses. It will drive desirable marketing results with campaigns that are backed by strong data.

Apart from that, it also vouches for a better user experience with a personalised use.

Hence, geofencing can be the best solution for those who want to improve their local conversion rates and enhance your revenue stream without any problem

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What Is Technical SEO Audit And How It Is Done?

  • March 18, 2024

  • 203 Views

SEO is one of the most widely used digital marketing services. The best SEO company in Ludhiana provides SEO services that help you elevate your online presence. SEO is not only about creating content and embedding keywords; it is a vast subject and includes many other concepts such as On-Page SEO, Off-Page SEO, technical and non-technical SEO, keyword research, etc. In this blog, we will learn about technical SEO audits and how they are conducted. 

Technical SEO

Technical SEO is a part of SEO that refers to the process of optimising the website so that its crawlability and indexing can be improved. This helps increase its visibility and enhances your website result on search engine result pages (SERPs). You can hire the best SEO company in Ludhiana as they can help you manage your technical SEO to improve overall performance of the website. Proper technical SEO optimisation can boost your SEO game.

What Is A Technical SEO Audit?

Checking and analysing a website’s technical aspects is known as technical SEO audits. The aim of a technical SEO audit is to check that the website is optimised for search engine indexing and crawling. Hire the best digital marketing company in Punjab. Common things that are evaluated in technical SEO audits include website speed, schema markup, SEO silo structures, HTTPS implementation, internal linking, URL structure, indexing, crawlability and more. 

How Is Technical SEO Audit Done?

To perform a technical SEO audit, you must follow a systematic process in which the website is examined to ensure it performs well on search engine results. To conduct technical SEO audit on your website, follow these steps:

Website Structure

Understand the structure of your website and organise it properly to ensure it is easy user and search engine to find your website and navigate. It involves analysing how your 

  • URL structure is organised; ensure it is according to the hierarchy as it impacts your user experience. 
  • The navigation structure should also be organised logically to help keep users engaged and help search engines understand the website’s content.
  • Create internal links as they connect pages and create your website authoritatively. 
  • Use relevant and meaningful categories and tags to make your site exploration easier.
  • You should group related content on your website to create a hierarchy, and siloing refers to organising this content based on the relevant topic.

Analyse Crawled Content

You need to examine your crawled content to ensure it is relevant and helps improve your website performance. This is done to identify content issues such as duplicate content, redirects, and 404 errors. For this, you can use tools such as Ahrefs, Semrush, and Screaming Frog SEO Spider. Consult the best digital marketing company in Punjab for an optimised, high-quality website.

Analyse Server Performance

People need quick results these days, and if your website content is slow to load, visitors may not wait around. Thus, ensure your pages load quickly and make your website efficient. You need to check and correct the following:

  • Server Response Time
  • Uptime and Downtime
  • Caching and Compression

Check Robots and Sitemaps

A website can be complicated for search engine bots to navigate; thus, you should check and use robots.txt and sitemaps. You need to identify common robots.txt issues and fix them. Similarly, fix your sitemap issues, if any. 

For robots.txt, you need to:

  • Access and examine the robots.txt file.
  • Balance the permissions, allow accessible pages, and restrict access to private areas of the website. 

For sitemap optimisation, you need to:

  • Generate XML Sitemap using tools or plugins and add the web pages you want search engines to index.
  • Submit and update your sitemap according to content changes.

Examine Keywords and Their Rankings

To ensure your website is performing well, check keywords and their ranking. The best digital marketing company in Punjab can provide best keyword performance and ranking services. Use tools like SEMrush, Moz Pro and Ahrefs to check your keywords and their rankings.

Check Titles and HTML Markup

Your website crawlability is impacted by titles and html markup. Thus, you need to structure your page with proper headings, subheadings and body text. Add meta descriptions and tags with keywords and create relevant titles with keywords incorporated.

Monitor Inbound and Outbound Links

It is important to monitor inbound and outbound links for effective link analysis. It is done to ensure there are no broken or dead links. The quality of your links is crucial for SEO and users. Consult the best SEO company in Ludhiana to ensure the well-being of your website.

Analyse Your Website Content Quality

Lastly, check the quality of your website content. Make sure SEO best practices are followed while creating content, such as embedding keywords, internal linking, and plagiarism-free content. The content should have good readability, a positive and neutral tone of voice, and a relevant choice of words. It should also be SEO-optimised. 

Conclusion

Technical SEO audits help you boost the overall performance of your website by a thorough analysis of the technical aspects of the website. To conduct a full technical SEO audit of your website, follow the steps provided in the blog and boost its performance and visibility. Hire the best digital marketing company in Punjab to ensure your website is optimised and ranks high in search engine result pages.