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Referral Marketing Strategy: A Successful Form Of Advertisement

Digital Marketinginternet marketingMarketing Strategy

Referral Marketing Strategy: A Successful Form Of Advertisement

  • September 6, 2022

  • 2350 Views

Referral marketing strategy is a form of advertisement in which some companies turn their loyal customers into brand advocates who want to share the products with their friends, family, or colleagues. In short, they refer to the products or the brand with their loved ones.

It is a fact that people love to share things that they love with their close people. It could be either online or through an offline medium. This is the reason why many businesses were able to find great success with this plan for many years.

What Is The Best Referral Programme?

The best referral programs are those that make your loyal customer feel special. Basically, when the customer refers your brand to their friends or family members, and the referral becomes successful, then you must encourage them with certain incentives, goodies, and rewards. Remember, spreading positive publicity about your business’s products is the best kind of marketing. To sum it up, with the help of a referral program, your company will establish a working plan to reward your previous clients for referring a new one.

You can visit the Best IT company in Ludhiana to get the best referral programs.

You would have different types of referral programs. We have listed some examples for better understanding. Use them as a template for your referral program.

Examples can give you an idea about the insights of any business model and its marketing strategy. This process helps you build your confidence with utmost caution and understanding.

Referral Program Examples

  • Single-sided Referral Program
    • SurveyMonkey Apply

This application is a management tool that assists foundations, non-profit organizations, private sector organizations, and education. They help select candidates for scholarships, grants, sponsorship, and many other programs.

In case you know someone at an organization who can benefit from SurveyMonkey Apply, then it is the perfect time to announce it.

Why?

Because you might get $500 as a reward for your organization every time someone signs up for SurveyMonkey Apply Subscription.

We have established that happy customers are the first in line to move in with this method regarding SurveyMonkey Apply’s one-sided referral program. Besides that, an excellent referral reward often promotes such new prospects.

  • Double-sided Referral Program
    • Tesla

Undoubtedly, many people consider Tesla as one of the most iconic and even interesting referral programs in history, and rightfully so.

I do not think anybody can imagine a company without a 0$ marketing budget; it is next to impossible. However, Tesla made it do it; how?

Well, Tesla mainly prioritized referral programs as their strongest marketing strategy. And did it do wonders for them? Absolutely!

Rather than investing in expensive ads to lure new customers to them, they focus a lot on relying on their current or loyal customers to make brisk sales.

Besides that, in the Tesla Referral program, both the advocates and the newly-referred customer would get around $1000 in credit apart from a successful Tesla purchase.

They were basically making an army of loyal customers and creating a unique referral program unlike any before.

 

 

internet marketing

Tips to Deal With Fake Reviews Online

  • March 13, 2020

  • 3991 Views

Online reviews are like a natural extension for your business. When one person buys the product or service online and shares his or her experience then the positive comments will increase the sales by 18%. But, yes there are a lot of negative comments also. This guide will give you tips to deal with fake reviews online.

Introduction

When you search for a product online you can find different verified or guaranteed reviews. You will be fooled that the reviews are authentic, but you should never make such a mistake.

The fake reviews can last for months which can affect the business reputation. In case, the fake reviews are caught then there are high chances your website and company are at risk. If you are stuck with the fake reviews then you should look for the best SEO Company  to get the best possible solution.

What is the method to identify fake reviews?

So, you are going to take some steps against fake reviews. Great!. But, what you need to do to compete with the online business who have 400 ‘5-star reviews’.

One of the first things is to start a local SEO campaign to perform an audit competition. Then go through the 10 to 20 competitors and start checking their reviews. With time, you can spot the fake reviews within seconds. Here’s what you need to look at:

  • Are the 5-star reviews more than 30?
  • Is this review the only one that the customer has spotted?
  • Were the account creation done at one time?
  • Does the review sound extremely good and is there use of too many exclamation points?

How to remove fake reviews?

In case, you find any of the above-mentioned points, then your business is dealing with fake reviews. Given below are the steps which you need to take:

  • Publicize fake reviews

Most of the review sites have a system to check the fake reviews which you might think are inappropriate or fake for your business. Manually, check all the reviews and then flag any reviews which are against your business terms and conditions. It would be best that you do this weekly or monthly.

*Note: With this method, you need time and it works effectively when multiple people have flagged the reviews. Google also takes action only when reports start piling up on the back-end. 

  • Get in contact with the business owner

Next, you need to get in contact with the business to make them aware of the negative reviews. At times, the business owner does not even know the company they hire to manage their website is putting fake reviews.

  • Monitor your competitor’s

In case, you are not monitoring your competitors, then you need to use free services to set up the manual alerts on the competitor pages to see the new reviews they get. You will be notified when a new review is posted and you can check if it is authentic or not.