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What do the experts think about the latest eCommerce trends and their impact in 2021?

Category: Ecommerce

Ecommerce

What do the experts think about the latest eCommerce trends and their impact in 2021?

  • January 1, 2021

  • 2073 Views

Introduction

This year, we all have seen a lot. Especially in the eCommerce sector, a lot has evolved, and for the best. Most of the consumers have shifted their focus to spending online as COVID-19 prevented them to shop manually.

With the continuous evolvement in digital marketing, it is important to know what will happen in 2021?

Huge businesses will flourish whereas the mid-market retailers suffer

Parry Malm, CEO of Phrasee

According to him, the online-only experts, hyperlocals will find that the market shares are going to see an escalation. Everyone else is going to be affected to a great extent. We have seen many small scale businesses bust because of the sudden change. Even if this trend does not multiply, it is going to be there for a long time.

 

CRM becomes the hero

James Gurd, Owner and Ecommerce Replatforming Consultant, Digital Juggler

In 2021, the e-commerce business owners need to give importance to first time buyers. When the customer makes the first purchase, you need to nurture that relationship. Make sure that you keep them engaged and active. Understand their behavior, and accordingly, it will benefit the business. It is better that generic marketing should be stopped.

 

New shoppers are focused on customer insight

Stuart McMillan, Head of Multi-Channel, Tiso Group

With this year, the customer perspective of seeing things has changed a lot. Be it clothing or equipment, it is important to have something safe and effective. For the business owner, it is important to choose beneficial products and everything about the product should be mentioned correctly. Depending on the current situation, it becomes important to properly understand the market and what the customers want.

 

Online retailers should focus on long-term success

Hannah Stacey, Brand and Product Marketing Director, Ometria

The businesses should not focus on short-term survival, but they need to plan for long-term success. In the world of online shopping, you need to make a difference. Most importantly, the way a business builds a relationship with the customer will change your entire business perspective. CRM activity is going to be a huge change for the business, and they need to mobilize to make a change.

 

First-party data should be used appropriately

Sherene Hilal, SVP, Product Marketing & Business Operations, Bluecore

Nowadays, buyers are specific with what they get. If the brands keep them informed they are going to become your trusted client. They want the business to understand what they bought previously and what should be their next purchase. The brands should tell the customer what purchase will benefit them. So, those who want to stay ahead of everyone should give importance to this part.

 

More flexible payment options

Nikhita Hyett, BlueSnap

With the sudden boost of online shopping due to pandemics, it is for sure that customers will be benefited from endless options. Customers will get many payment options when they buy and purchase.

 

Digital MarketingEcommerce

Why is it beneficial to choose the renowned and top-rated web design agency?

  • August 12, 2020

  • 9162 Views

Introduction

You need to be careful while choosing the best ecommerce website development team of experts. Moreover, they are going to make sure all your needs and demands are addressed correctly. This makes it even better to have the best online presence. They address the essential factors like:

  • Compelling design
  • SEO friendliness
  • User-friendly navigation
  • Flow

 Many other factors can help to convert prospects into your customers.

Why does your company need a professional web design agency?

The power of web design consulting in India is extremely high and it is liked by everyone who gets these services. These agencies are going to address the marketing needs your website needs.

They design the best digital marketing package which helps to make the perfect reputable online. The entire process becomes simple with the help of modern methods from web design to video marketing. Any business can make use of their techniques because they understand your web design and accordingly suggest your best options. The business who are looking for an effective web presence need to ask relevant questions and this makes the entire process to be customized according to your needs.

  • Company Qualification and experience

The experienced team has earned its reputation by having the required level of skills. They are going to help you make the necessary upgrades and accurately maintain the website. Choosing an agency with a great amount of experience is what you need to get.

  • Look through employee count and their skills

Well, you don’t have to see the numbers but the ones they have must be skilled and experienced. They need to have a better understanding of what roles they need to perform. Make sure the agency has a team which includes programmer, web designer, web developer, graphic designer, project manager, and skilled sales & purchasing team.

  • Additional skills are needed

It is important that the team is highly skilled to understand the prospect of search engine marketing. The team should also include the expert on content writing, social media marketing, search engine optimization, and other additional services. They are going to provide you the service which meets the needs of your business agency.

The experts are also trained in areas like testing and checking the quality, operating system, programming languages, and understanding of web standards is extremely essential.

  • Understanding of business requirement

The experts need to understand the current need of business, future prospecting, boosting sales, and different aspects to make the website look the best. They are going to make sure all their needs are addressed so that their business online presence is the best.