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What Questions To Ask In An Online Customer Survey?

Digital Marketing

What Questions To Ask In An Online Customer Survey?

  • March 21, 2024

  • 75 Views

For a business to succeed, it is important that its product or service helps the client and makes their work easier or more beneficial. But how can you determine if your product impresses or fails the client? The best option to find this out is to use a customer survey. It is a traditional tool that has helped many businesses since ages. You can develop an online survey, get help from the best digital marketing company in Ludhiana, and maximise your ROI. Online surveys can help you understand what your product or service is missing and how you can improve it. 

For surveys to work efficiently, it is important to craft a survey or questionnaire that helps you get the most out of client feedback. How can this be done? Let us discuss in the blog what questions to include in your customer survey. 

What Questions To Ask In An Online Customer Survey?

When making a customer survey or questionnaire, ensure to ask these questions:

Product or Service Based Questions

It is important to ask product or service-based questions because your overall motive is to understand whether or not the customer is happy with your product or service. These questions help you understand the satisfaction level of the customer and guide you to make changes in your product or services wherever needed. You can hire and consult the best digital marketing company in Ludhiana to help you with an online survey. You should ask the following questions:

  • What do you like the most about our service/ product?
  • Would you like to use our service/product in the future?
  • How does our product help you?
  • Do you want to see any changes or additions to our products?
  • Where do you think our product requires improvement? 

Demographic-based Questions

Unlike product-based questions that are focused on determining the key aspects of your product, demographic-based questions help you understand your audience. It provides great insights about your customer, their age, their job profile, their characteristics and behaviour. In this, you can ask questions such as:

  • How old are you?
  • Where are you from?
  • Are you married? 
  • What is your current employment status?
  • What do you do for a living?
  • Do you have children?

Psychographic-Based Question

These questions help understand what compelled the customer to take action or what the reasons behind their actions are. It gives you a better understanding of your customers. These insights can be used to frame and plan your marketing policies effectively. Consult and hire the best digital marketing company in Ludhiana to conduct a successful customer survey. Ask questions such as:

  • What do you consider when buying the product?
  • What do you prefer for shopping – a laptop or a mobile phone?
  • What do you like and dislike about the product?
  • How can your experience be improved?

Satisfaction-Related Questions

Such questions are usually written to learn a range of scores or satisfaction levels. In this, you can ask the client to select a score or rate it. It helps you learn customer satisfaction scores. It helps the business owners gain insight into how much their product is successful and how much improvement is required. In this, ask questions such as:

  • How much will you rate our product or service?
  • How satisfied were you with our feedback?
  • How well did our team respond to your problem?
  • Rate our service on a scale of 1 to 10.

Conclusion

Online surveys are important for businesses to focus on their product and increase user satisfaction. It helps the client understand the strengths and weaknesses of their products and services, client preferences and behaviour, and satisfaction level of the client. The best digital marketing company in Ludhiana can help you gain insights from the survey and strategically plan future steps to ensure growth and expansion.

Digital Marketing

Strategies For Link Building

  • March 19, 2024

  • 103 Views

Search Engine Optimization, primarily known as SEO, is one of the most vital digital marketing practices. It involves several essential factors, such as keywords, website speed, and content optimization. However, link building is another essential aspect of SEO that is often overlooked. There are several types of operations associated with SEO, such as technical SEO audit, for which an SEO company in Ludhiana also uses various AI testing tools to enhance its working. Link building is another important part of SEO that helps improve a website’s visibility and engage potential traffic. 

 

Link-building is overlooked because it consumes a lot of time and effort, leaving a lot of potential that can be brought to the surface untapped. 

 

If you are in on doing the maximum that you can to make your business reach the peak of success, then here are some link-building methods you can work on to shape your vision and bring it to life. 

 

 Link Building And Its Significance

Link building practice is a crucial element of SEO. It is a process of getting users back to your website from another website. Search engines such as Google are sent a signal that your website is authentic, trustworthy, and reliable when a top-notch website links to it with the help of the best digital marketing company in Ludhiana

 

Reasons Why Link Building Is Important

 

Evolving Digital Practices

With experience, link-building has become more popular among professionals, with a 4323% elevation in adoption. This mentions the importance of PR in link acquisition efforts. 

 

Content As King

One of the most efficient ways of link-building is to create highly likeable content. Long-form content is more likely to be considered link-worthy, generating 77.2% more links than articles with shorter content. 

 

Social Media Influence

About 61.7% of link builders use social media for outreach campaigns, which is estimated to lead to 22% more links in a month. 

 

SEO Budget Allocation 

28% of the budget for SEO is allocated to link building. 

 

Methods Of Link Building

There are a number of methods that you can learn for link building, which are used by professional SEO companies in Ludhiana. The methods are as follows:

 

Get Links From Scraped Content

The strategy used by an SEO company in Ludhiana involves the smart use of data to identify opportunities for link-building. Various tools, such as ScreamingFrog, can be used to find web content associated with your field of interest. The content type may include:

  • Articles
  • Blogs 
  • Forum discussions

To proceed with this method, you must find a place for your website or content where it can be mentioned and linked. 

 

As soon as you have found the place to mention the website and content and have the list, reaching out will be the next step, and you will use your communication skills to complete the crucial task. You need to create a friendly but professional message that is concise and clearly explains the benefits of backlinks of your content to their audience. 

 

Guest Blogging 

Guest blogging is a great way to power up your backlink profile as you establish yourself as an authority. Guest blogging refers to writing content for other websites associated with your field to get different types of backlinks, such as: 

  • In-content links: These links are mentioned within the body of an article or blog that direct the user back to your website.
  • Author bio-links: These links are mentioned in the author’s bio section at the end of the article and are direct to your website or any social media profile you may have. 
  • Editorial links: These links are mentioned by the website editors in your guest post. 

 

Hiring Recent Graduates

Another often overlooked strategy that can be very efficient for link-building is hiring recent graduates to leverage their networks. The strategy involves seeking out the networks and resources of educational institutions. 

 

Ways to work on this strategy

  • Identify opportunities and check any graduates you have hired with a career section on their college website that features alumni success stories. 
  • Contact the college or educational institutions to enlighten them about the benefits of hiring your graduates and request that they feature their success stories on their career website, which should include a backlink to your company’s website.
  • Contact the career centres as many universities seek out opportunities to showcase the achievements of their albums. By highlighting the perks you have had by hiring their graduates and their role in your company, you can get quality backlinks for your website. 

These are some of the strategies used by the best digital marketing company in Ludhiana, which can boost your business’s digital performance and take its success to the next level.