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All You Need to Know About Programmatic Advertising & How it Works?


All You Need to Know About Programmatic Advertising & How it Works?

  • March 26, 2024


Have you ever wondered how a website is able to offer a great plethora of free content while keeping their all operations smooth. The short answer is “Programmatic Advertising”. 

Top Digital marketing company in Ludhiana and around the world are familiar with the term Programmatic Advertising while some don’t know about it and are lacking in the race of dominating the digital ranking landscape. 

Online users explore types of content on various digital platforms, and this leads to profit generation for multiple brands. 

If you are confused and don’t know what programmatic advertising is, then this blog is for you. 


Programmatic advertising means connecting both users and advertisers who have similar interests online on different digital media platforms. 

What is Programmatic Advertising 

Programmatic advertisements, in simple words, are automated ad selling and buying services on various digital media and devices. Through advanced machine learning and AI algorithms, programmatic advertising targets users online, demographic data based on their interests. It’s important to keep your site reliable for Google algorithms, keep major points in mind which can make your site look unreliable. 

If you want to ace the in demanding future skill of Programmatic Advertising then connect with expert marketers of Digital marketing company. 

Programmatic advertising means showing ads of the right company to the right buyer at the time on the right platform. Precision or ROI is the main reason why many digital marketers are choosing this technique in enhancing sales of their clients. 


Difference Between Programmatic & Display Ads

Programmatic and display ads are different yet overlapping strategies of effective marketing. Each technique aims to increase your ROAS (Rate of Ad Spend).

Following are the two majors associated with Programmatic & Display Ads.

Programmatic: The process of buying and placing ads.

Display: The ad, its format and display. 

One can place display ads manually instead of programmatically. Programmatic ads extend beyond display ads by incorporating search ads, video ads, etc. 

Programmatic and display ads are interchangeable, but not all programmatic ads are display ads, and not all display ads are programmatic ads.

Want to learn more about programmatic; display ads & Link Building. Connect with the best marketing & SEO company in Ludhiana. 


Working Process of Programmatic Advertising 

Programmatic advertising can be considered a digital matchmaker that connects potential users online to the right companies. 

Following are the Workflow steps of Programmatic Advertising 

> Programmatic ad buying kicks when an online user clicks on a website. 

> Via supply-side platforms, publishers can initiate an auction for ad impressions on their site. 

> Bids are placed on behalf of the advertiser after analysing campaign parameters, budget, and demographic data. 

The functionalities of both DSPs and SSPs are aided by DMPs. 

Key Terms of Programmatic Advertising 

There are three major terms utilised in Programmatic Advertising. 

~ Supply Side Platforms ~Demand Side Platforms ~ Data Management Platforms ~ Ad Exchange 


Benefits of Programmatic Advertising 

Following are the lists of a few benefits for which digital marketers are turning to programmatic advertising. 

> Wide reach to target audience

> Enhanced retargeting 

> First & Third party data segmented 

> Flexible options for buying & selling ads

> Fully measurable results 

* Tip: Like programmatic ads, Online customer surveys are also effective methods to increase your reach. 


Programmatic Advertising is the best technique employed by the best digital marketing agencies in India & around the world to increase sales. If you want to experience the benefits of programmatic advertising for your business, then contact FlyMedia Technology and discuss your requirements.


Revolutionizing Advertising Efficiency

  • February 24, 2024


In this digital era, keeping up with the ever-changing landscape of digital advertising is critical. With the need for innovation, Google Ads has announced a ground-breaking development: a customizable automation solution. It is a game-changing tool that promises to redefine how advertisers manage their campaigns, providing unrivaled customization and efficiency. 


What are customized automation solutions?

Customisable Automation Solutions enable advertisers to streamline their advertising operations by tailoring automation. This new feature allows marketers to establish automation rules based on their business objectives, preferences, and performance indicators. The possibilities for bid management and ad scheduling are infinite, allowing advertisers to optimize their campaigns precisely and conveniently. These customized automation solutions are beneficial for managing Ads on different platforms in different ways. 


Some Key points and benefits

There are several key factors and benefits of the automation solutions. 

  • Tailored Automation Rules: Customisable Automation Solutions enable advertisers to establish automation rules that ideally align with their advertising objectives. Advertisers have complete control over the automation process, whether altering bids depending on the performance of specific keywords or halting underperforming advertisements at certain times of the day.
  • Advanced Performance Insights: You can gain a deeper understanding of campaign performance using advanced analytics and reporting capabilities. Customisable Automation Solutions provide precise statistics on the performance of automation rules, allowing advertisers to fine-tune their campaigns for optimal impact.
  • Efficiency and Time Savings: Advertising can save significant time and resources by automating everyday tasks and optimizations. Customisable Automation Solutions simplify campaign management operations, allowing advertisers to concentrate on high-level strategy and creative projects.
  • Flexibility and Control: Unlike one-size-fits-all automation solutions, Google Ads offers unrivaled flexibility and control. Advertisers can change automation rules on the fly, keeping their campaigns flexible and responsive to changing market conditions.
  • Improved ROI: By employing automation to optimize campaigns more effectively, advertisers can achieve better outcomes and increase their return on investment. Whether lowering wasted ad spending or increasing conversions, Customisable Automation Solutions helps advertisers reach their business goals more effectively.


Different types of Solutions

Different solutions offer several pre-built automation templates that address various areas of campaign management: 

  • Performance reporting: Create complete information on account and ad performance.
  • Anomaly Detection: Receive email notifications when account performance deviates significantly from the average.
  • URL Validation: Ensure that all URLs in advertisements and keywords work correctly.
  • Budget Optimization: Automatically modify campaign costs based on custom distribution plans.
  • Negative Keyword Management: Improve the handling of negative keywords across campaigns.


What are the benefits of the Advertisers? 

Advertisers stand to reap various benefits from using Google Ads’ Customisable Automation Solutions.

  • Increased Efficiency: Automation streamlines routine processes and optimizations, allowing advertisers to accomplish more with less time.
  • Enhanced Performance: Customizable automation rules allow advertisers to optimize campaigns more precisely, improving performance indicators.
  • Time Savings: By automating routine operations like bid adjustments and ad scheduling, advertisers may free up critical time to focus on strategy planning, creative development, and other high-impact activities.
  • Better Targeting: With automation, advertisers may more efficiently target their advertising based on performance data and user behavior.
  • Cost Savings: By decreasing wasteful ad spending through automated bid management and budget optimization, advertisers can reduce total advertising expenses while still reaching their goals.
  • Flexibility and Control: Customisable Automation Solutions allow advertisers to alter automation rules in response to changing company objectives and market conditions.
  • Advanced Insights: Customisable Automation Solutions offers advanced analytics and reporting capabilities to help you better understand campaign results.
  • Improved ROI: Advertisers can increase their return on investment by employing automation to optimize campaigns more efficiently.

Google ads also follow the PPC trends. It is essential to get advice from the PPC experts. The best PPC Experts in Ludhiana are available at the best company, Flymedia Media Technology.