The answer to whether PPC is better than SEO depends upon the specification of the objective, budget and timeline of the business. PPC can be used for instant results and targeted traffic; however, it requires consistent investments. On the other hand, SEO works long-term, offering sustainability and credibility, but it requires patience and constant efforts to get the desired results. 

Both SEO and SMO must be worked on simultaneously to improve your website’s visibility and search engine ranking effectively. SEO is the first step in enhancing an e-commerce website’s quality and user experience. After that, you can move to SMO to engage customers on various social media platforms, drive traffic, and build brand awareness. 

The influencer market can have a great impact if managed correctly. However, the chances of success are determined by various factors, such as the authenticity of the partnership, the suitability of the influencer, and their alignment with your brand and target audience. Some of the ways to select an effective influencer market include:

• Defining your goals.
• Identifying your target audience.
• Research influencers.
• Evaluate engagement and reach.
• Check the reputation and track record.
• Evaluate content quality.

Keyword traffic can be checked using various tools and methods to assess the volume of searches and trends associated with the keywords. 

Promoting your videos on YouTube involves optimising the platform and putting efforts into external promotions. Some of the key points that can effectively promote your videos on YouTube can be: 

• Optimising video for search.
• Creating engaging content.
• Encouraging engagement and interaction.
• Promoting videos on social media.
• Collaborating with influencers or creators.
• Optimising your channel and video metadata.
• Running youtube ads