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What are the google penalties and why does the website get a google penalty?

Digital Marketing

What are the google penalties and why does the website get a google penalty?

  • December 29, 2020

  • 2049 Views

What are Google penalties?

If you are a sports lover, then you will have heard about penalties. If a player violates the rules or does something which is not appropriate being a sports person, then you will get a penalty. It is even possible that they are removed from the game or suspended for a certain period.

In the same way, the websites get google penalties when they do something wrong. If the website is not performing correctly or there is some issue, then the website ranking is impacted greatly. To ensure that your website is functioning correctly and there is no problem you need to hire experts in digital marketing.

Google penalty means trouble

Google penalty means the site is not listed on search results or the ranking of the targeted keywords has dropped to a great extent. If the website gets the google penalty, then the audience is not going to find you. It means your website is not getting the target audience, and the revenue is going to drop.

Once your website gets the Google penalty, then it is not easy to get a good ranking and it is going to take a lot of time to get the ranking you need.

At Flymedia, we have a dedicated team who gives their best every day to ensure that your website gets the highest ranking.

What is the reason websites get Google penalty?

Google’s task is to give you the most vital search results. If any website is found to affect the search results then the Google product is getting hampered. If you search something on Google and you come across unreliable results then it is not worth it. If the user has a negative experience when trying to go through your website then your business won’t get the benefit it needs.

Google penalty has evolved a lot because of the changing algorithm which helps to check the website. The penalty can occur due to certain actions, reduction in rankings which occur with time, and when others are not advertised correctly.

Google penalty triggers

Some of the tips to ensure that your website does not get the Google penalty are mentioned below:

  • Hidden links or text
  • Cloaking (your web page is displayed in a different version for the search engine robots).
  • The page contains irrelevant keywords
  • Keyword Stuffing
  • Duplicate content in a great amount
  • Viruses, adware, or spyware

 

Is there a way to recover from the Google penalty?

Google penalty is of 2 categories:

  • Algorithmic penalty

An algorithmic penalty happens when there is a change in the Google algorithm that affects the website ranking or there is an addition of weaker content. This penalty will allow you to search but it is extremely lower.

  • Manual penalty

Manual penalties are handed down by the Google employee. In most cases, they happen when something is done against the terms of Google. It includes cloaking, buying links, virus infection, or any other reason. If you get into this situation then you need to make Google appeal for website reindexing in the search engine results.

Digital Marketing

What are the profitable and topmost reasons to opt for a digital marketing career?

  • December 28, 2020

  • 2110 Views

In this blog, we are going to take you through the topmost reasons you need to make your career in digital marketing:

  • In-demand profession

By 2021, it is expected that digital jobs are going to see a hike and there are not enough professionals to fulfill the position. Being a student, if you have opted for a digital marketing course then it is going to prove fruitful in the future. In other words, your career will be skyrocketed.

Wouldn’t it be nice to have a future-proof career, have job security, and increase your career pace?

Companies want candidates who have relevant skills. So, it is the right time that you take benefit of this in-demand profession.

  • Increased career choice

Companies with start-ups are looking for upskilled employees. The companies are always in the search for candidates who can understand the new technology and benefit the company as they work. With AI, it helps to be more personalized and response time has reduced. Opting for this choice is going to prove beneficial for your career.

  • The increased amount of salary

When you get to work in the fecund industry with the increased demand for skillful employees you get to negotiate the salary. With the increased competition to have the most skilled talent for the business, the employee gets to earn the salary they want. You can expect that every year, the pay is going to increase.

  • Give a boost to your career

Stepping into the world of digital marketing opens up many doors for you. Before you even start, you can create a foundation by creating blogs, and take part in important online conversations. The number of people has been hired by the companies as their talent was noticed through social media.

  • Become a versatile and perceptive professional

In the digital marketing world, the technique of doing the work is changing continuously. Companies want employees who have skills and a willingness to learn something new. It means throughout your job career you are going to learn several things which will enhance your skills in different ways.

It is better that you stay updated with the latest trends and developments. Make sure that you keep on embracing it so that you become a proficient employee for your company.

  • Get the opportunity to work with different people

The digital world is dynamic which comes with a range of personalities. It means you will come across individuals from different backgrounds and interests. Whether it is a colleague, new client, and interesting specialty, you will come across a range of audiences with different interests.

If you are on the introvert side then you can work with freelancers from different corners of the world. This way, it is going to add a new dimension to your work that makes you more able to do the work.

Embrace new opportunities that come your way, increase networking by meeting people, and increase your knowledge.