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Guide to Social Audio for Your Business Growth

Social Media

Guide to Social Audio for Your Business Growth

  • March 29, 2024

  • 10 Views

Social audio was introduced during the Covid pandemic. But in today’s digital age, social audio is no longer a new term for online businesses. Many businesses are uplifting their profit with the right strategies of digital marketing in Ludhiana and the great use of social audio. On the other hand, many businesses are still thinking about whether it’s worth it to get into social audio.  

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Difference B/W Social Audio and Social Media Audio 

Both use audio as their primary means of communication. Such as: 

  •  Live Conversation Rooms
  •  Voice Messaging 
  •  Audio Creation & Editing 
  •  Live Audio Events

In comparison to text messaging social media voice-based social media is more popular because of 

  •  Better Connection 
  •  More Accessibility
  •  Enhanced Understanding 
  •  Privacy Control

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Popular Social Audio Platforms

Voice-based social media platforms provide more intimate ways to communicate and talk about ideas in comparison to text-based social media. For better and organic conversations, some restriction and safety options are also available on social audio platforms. 

Following is the list of a few popular voice-based social media platforms:

Discord Stage Channel

A particular stage channel on discord helps you in creating more structured conversation on your channel. It allows 5 hosts and around 1,000 listeners at a time. Discord stage channels are great for Announcements abouts events, offers or any workshop. 

 X Spaces ( Previously Twitter) 

Few weeks ago with an update X provided a space option in their app. This sound space allows X users to listen to their favourite influencers exclusively or for free. Many users use it for group discussion too. It can be public or private. 11 hosts can talk at a time. And if two co hosts then the number reaches to 13. 

 

Why ClubHouse Failed – Case Study 

Clubhouse was considered as the champion of voice based social media apps. Clubhouse was launched during the pandemic (in 2020) when people are looking for ways to stay connected and communicate beyond texting. 

Dramatically, this app gained popularity. Ten million downloads in just one year. Today, people doubt that it has even a million users online. According to the experts of digital marketing in India, the clubhouse gets down due to its hype. 

People who liked it overhyped about it, which later on disappointed many people after downloading it. Rumours about the data safety of the clubhouse sped the fall of the Clubhouse.  

Companies with dedicated staff are planning for a comeback with their upgraded version of the Clubhouse or with Clubhouse 2.0. 

Unable to achieve success to thrive online then connect with experts of digital marketing company and know about common mistakes that affect your business online. 

 

Why Some Social Media Platforms Discontinued

Audio social media platforms were on top in the pandemic era, and when the pandemic ended, people’s interest in social audio platforms almost diminished. Follow are a few mainstream social media platforms that discontinued their audio feature:

  •  Facebook Live Audio Room – Discontinued in April 2022
  •  Reddit Talk – Discontinued in March 2023 
  • Spotify Live (Formerly Spotify Greenroom) – Discontinued in April 2023 

Conclusion

Undoubtedly, the trend of audio social platforms is going down. However, it will not end the use of audio features for various social media platforms. Platforms like “X” and Discord are keeping the utility of features alive. If you want to add audio features to your sites or apps, then contact FlyMedia Technology, the best App and Website development company in India.

Digital Marketing

Common Mistakes to Avoid In Digital Marketing

  • March 28, 2024

  • 58 Views

Digital marketing is a wide industry estimated at around $531 billion, which is a great amount for any brand’s investment. Therefore, it is crucial to adhere to the right marketing practices to benefit from them. The best digital marketing company in India, adheres to organic practices to enhance the growth of online businesses. 

It’s easy for a digital marketer to fall into the inorganic methods of increasing business reach. However, it can create a bad impact on ROI. These practices can make you feel overwhelmed after some time because they are beneficial in the beginning, but after some time, they can have a negative impact on the website.  

But don’t worry, in this blog, common mistakes are listed that are stopping you from achieving full success for your business. 

Ineffective Online Marketing Strategy 

According to a digital survey, around 45% of digital marketing companies don’t have any plans to execute their work. Working without a plan is totally a waste because it does not lead you to any results. Planning & programmatic advertisement  is necessary for measurable results and meaningful objectives. 

Less Quality Generic Content 

Content creation holds a great part in digital marketing in Ludhiana. With great content businesses are able to beat the competition. Nobody likes to see repetitive content again and again. 

Fresh and relatable content enables users to pay more attention, because of their enhanced personalised experience. 

No Website 

In India, there are countless examples of businesses that grow because of their online presence. For example, “our client Dr Sumita Sofat Hospital achieves remarkable growth in their reach online, after switching online. With the right strategies offered by the best digital marketing company in Punjab, they are able to reach more people online and serve more.” 

* Remember: In today’s digital age, shifting your business to the internet is no longer a choice but a need of the hour.

FeedBack & Reviews Negligence 

Businesses need to know what people think about their services. Business owners usually neglect the review regarding their business and service. It can affect customers’ perspectives towards your business. If any business deletes negative reviews from its site, then it is not good. 

Reply with kind words, make apologies, and take actions to correct your mistakes. ORM will make your business more credible online and give a message to online users that you are listening to their queries. 

Activity on Social Media

According to the reports of sprout social around 70% of people feel more connected with the businesses who are active on social media accounts. Additionally a large number of brands utilise online channels to target the specific clients online. 

Not Grabbing SEO Opportunity

According to research billions of terms are searched online in every single minute, 5.9 million google searches are conducted in a minute. If your business is not standing strong online, then consult with experts of an SEO company in ludhiana

 Conclusion 

Digital marketing is effective if done right. It is capable of elevating business reach online. Many small businesses are able to thrive with the righteous strategy of digital marketing. If you want to increase your online business presence then connect with, FlyMedia Technology.

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