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Is It Appropriate To Consider Keywords For Estimating The Search Volumes?

Digital Marketing

Is It Appropriate To Consider Keywords For Estimating The Search Volumes?

  • July 30, 2021

  • 2345 Views

The digital marketing companies in Punjab, do not particularly rely on the keyword search volumes for estimating the accurate metric of the traffic. But the experts of the web development company are of the view that you need to have good knowledge about organic search traffic if you want your website to rank high.

Fact

It happens several times that the pages which are ranking by bidding on the high volume keywords do not get a lot of traffic.

In this blog post we are going to discuss the reasons for the same:

Not An Appropriate Metric Did you know?

It is Google Adwords that is accountable for combining the keywords for the ultimate search volume. If you count on Search Engine Optimization, then you will experience the same search volume as you experience while taking the help of Google AdWords.

We usually try to predict the traffic to be encountered on the results of the Google AdWords, but we should not be doing that as these do not offer you the right prediction of the search volume

In the end, we would like to tell you that it is not relevant to predict solely based on the search volume alone.

Clicks Are Being Stolen By Google As we all are aware of the fact that the ultimate motive of Google is to provide you with the best possible user experience. We just have seen the featured snippets whenever we search for something, this way google is taking links and is restricting the users to step into your website.
The Advertisers Are The Thieves Of The Clicks The ads which you like to make run on the websites are the ones that are driving the visitors away from you. These ads, as we have observed, clearly stand apart from the queue. The visitor who has entered in the search to search for something is naturally triggered to click on the ads other than the searches.
The Single-page Does Never Rank For The Single Words The content writers are instructed to include more than one keyword on the page. So merely considering the single page’s search volume based on ranking for so many keywords is not an easy task.
The Traffic Volume Of The Hidden Long-tail Searches Is Not Counted It has been surveyed that people use every possible way of either the short tail or the long-tail keywords to search for the particular thing. But when we are considering the keyword search volume, the third aspect is ignored which again emphasizes the fact the keywords are not an accurate metric for the search demand.

Bottom Line

The SEO executives working in digital marketing companies have a thorough knowledge of these facts. This is the main reason that you are always suggested to take the help of web development or SEO companies if you want to rank high on Google.

Digital Marketing

What you should know about the keyword search volume? Why is it important?

  • July 26, 2021

  • 2289 Views

What is the search volume?
Search volume is one of the most imperative parts used in the SEO metric. All the businesses are built on the search engine queries which are required in Google. With time, more keyword research tools are entering the market and users have also started noticing the various types of search volumes.
For proper understanding and to ensure the work goes in the right manner, you need to get assistance from the Best Digital Marketing Company in Punjab. Flymedia Technology is one of the leading names in online marketing and website development in Ludhiana.

Where do keyword research tools search volume data?
There is no doubt that keyword research tools get the desired amount of data from the Google Keyword planner. It is important to understand that if you specifically look at the 6 keywords it is not going to tell you anything about the accuracy. Ideally, you need to do this for around 100K keywords to understand the difference between these.

What is the accuracy of search volume for Adwords?
Users will be intended when their tool choice for the keyword helps in specifying the precise numbers which are used for Google Adwords. Choosing a specific keyword, noting down the average number of searches & determining the close variants will help to target the exact setting & data range you have opted for. Doing so will help you look at when your keywords are the most popular and that too during a specified period. Let’s dig in more:

• Annual average
The annual average is one of the most interesting choices on its own. Like if you search for the “Diwali” keyword you will end up having 8,88,00,000 results. Although, every month the search query will be less as compared to the Diwali month because people are looking for the Diwali stuff, decoration, and what. So, during the Diwali festival, the searches will be extremely high.

• Buckets
If you look at the search query for the independent films then the search volume will be around 2400 and the rest of them are around 2900. In case, when we calculate the data then the searches seem to be around 2650 which is 250 searches more.

• Close variants
Let’s take an example: If you consider these 3 searches like SEO, search engine optimization, search engine optimization. When you do this, you are not going to notice any difference between these 3. For the organic ranking, the search results will be slightly different from these. For the adword advertisers, they are not going to notice any change because their ads are always on the top.

• Monthly updates
Updating the search volumes is much easier than we have ever thought of. With the search volume, there is a 12-month average.

Use the performance forecast tool
• The rounded annual average which can be seen in the Google Keyword Planner is not the only way which can help you check the keyword search popularity. In this case, you can use the performance forecasts which is a pretty simple process to understand. Through this, it is like getting the impressions for the specific data along with the keyword list.
• In Google, there is another search volume data that does the necessary work for the keywords which are already ranking for your website.

Final thought!
There is no doubt that Google keeps on getting better with time and it is making every possible effort to understand in detail the search queries for which the user is searching. Your SEO strategy needs to include the topics which are gaining attention and fulfilling the user intent.