The giant problem which is faced by bloggers nowadays is that their blog is not seen by the huge number of visitors. No matter how effectively you have written your blog, but if you do not follow the right techniques to promote your blog, nobody is going to read this. Blogging and content marketing are an important part of digital marketing and thus the blog needs to experience growth in the visitors.

So today’s blog is going to be all about the promotion of the blog. So let us begin:

Guest Post Bonuses

The guest post can be hugely beneficial in driving the users to your daily blogs. But the main problem which is faced by such posts is that it becomes challenging to fetch the traffic from the guest posts to your website.

Try to publish the data-driven content

The data-driven content is immensely useful as it is observed for deriving huge traffic on the posts. Nowadays people tend to read those blogs and articles on the internet which show evidence of what they have said. It can be either the statistics or the result of the survey.

Update and Upgrade

You keep on writing the blogs and articles or you might have hired a content writer for that. But the information keeps on changing with each passing second. It surely emphasizes the fact that what you have written today may not be relevant and appropriate after one year. So it is necessary to update and upgrade each of your content timely. Otherwise, the user who visits your age will go away because he may think that the article may have gotten old and does not contain the relevant information.

Summary

To lessen your bounce rate, keep on upgrading and updating each content.

Linkedin is a great platform

Once a famous digital marketer experimented with a tactic in which he posted his content (which had the latest number of visitors) on Linkedin. And surprisingly within a week, we experienced an escalation in the visitors.

The fact

Linkedin has an online intellectual audience such that the audience admires knowledgeable sources. So if they come across something useful when they are scrolling the feed, they are sure to read that.

Post on Facebook and Instagram

These are the two social media platforms on which almost everyone has an account. So if you post your content on such social media platforms, then you are sure to benefit from the increased number of visitors.

Cross-Pollination

Cross-Pollination is the term that means to ask the audience gained from one source to follow them on another medium as well.

For example, You can increase your Instagram followers by asking your email subscribers to follow you on Instagram.

Collaboration

Collaboration in any form is always good. And as far as blogs and content marketing is concerned, then these are significantly indispensable. You can ask the other blogger who is influencing the people to make a mention or include your blog in theirs. It will help you to gain recognition.