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Which points to consider when you are working on your eCommerce business?

Digital Marketing

Which points to consider when you are working on your eCommerce business?

  • May 31, 2021

  • 2030 Views

Starting an eCommerce business is not an easy thing that anybody could do. It requires a lot of research and time & money investment. Along with that an efficient team of designers, planners, and entrepreneurs are required.

What do you know about eCommerce businesses?

The eCommerce businesses are responsible for transmitting the goods and services on all the online platforms. The size, nature and scope of every e-commerce business are different from one another.

The eCommerce business always comes out to be extremely profitable as the recent years have seen the trends of the rising eCommerce businesses.

So today we are going to discuss some of the important tips which will be helpful to start an eCommerce business and make it run within a very few time:

  • Step 1: Do you research

Based on the credentials you want to incorporate in your eCommerce business, carry out an extensive research. Here you can take the example of a restaurant. If you will head to open up a restaurant, then you will surely consider carrying out the research on the food items to be incorporated in the menu, the sitting plan and the interior of the restaurants. As all these are necessary to keep experiencing the traffic.

So in that regard, you can consider the following for carrying out research:

  • Which products and services will you be selling?
  • What kinds of products will you be selling? ( Whether physical or digital)
  • How will you source such products?
  • Do you have a strong network that could help you to rise high in less time?
  • Do you have any tie-ups?

Step 2: Name your business

Once you have planned the structure of your business. It’s time to give it a name that suits the theme and makes the users attracted. While choosing a name you should emphasize the following:

  • The name should be unique
  • It must be short, simple and easy to pronounce
  • It should relate to your business

Fact

There is a famous brand which we all have heard about namely BCBGMAXAZRIA. Now this name is no doubt unique, but the reader cannot figure out what this brand is all about and what does the name mean. Even many of them will fail to refer this to their family members or friends.

Along with the choice of the name, developing an ideal legal structure is mandatory. For that, you are advised to consult a legal professional who will help you with the weighing of the pros and cons of the following entity types:

  • Sole Proprietary
  • General Partnership
  • LLC

Step 3: Do not forget to apply for an EIN

EIN which stands for employer identification number helps you to separate your business and personal finances. This nine-digit number is always required by every business, but still tempted by its benefits many of the businesses consider applying for it despite non-compulsion.

Step 4: Make your business legally authorised

Your business should be legally authorised which means you should be having the permits and the licenses for the same.

Step 5: Obtain business permits and licenses

If you are filing for a DBA, then you may need to get your business legally registered. If the entity type of the business is different from the mentioned ones, then you may surely need to register your business with your state. By doing this you will obtain an operating license which will make your business legally authorised.

Important information to know

Since the eCommerce business is home-based, they do not require so many licenses and permits. Those required can be opened by following a simple and less time consuming legal approach.

Step 6: Take your business online

Today no business can run until it has considered being on the online marketing platforms. Online marketing begins with the creation of the website. For that, you should be hiring a good website designing company that would facilitate you by pricing an all-inclusive package. With that we mean, the SEO services and the maintenance of the social media platforms must be handled by the team of the same company. Hiring two separate companies for these purposes will lead the business owner to chaos and eventually, he may end up giving his project to another company.

An important tip

Fly media technology is the best website designing and SEO company that offers its clients cost-effective and result-oriented packages. So what are you waiting for? Book your appointment with the professionals to know about their packages.

Which things should you consider while taking your business online?

The following things are meant to be considered:

  • The domain name

The domain name should be matching with the name of your business.

  • Platforms

Based on your needs and specifications, you should decide which eCommerce platform you should be taking the help of.

For example; two kinds of eCommerce platforms are most commonly used i.e Shopify and Magento.

So let’s get you acquainted with some of the best solutions for your eCommerce website:

  • Shopify

Here are the reasons for you for considering Shopify:

  • All-inclusive features
  • User-friendly Solution
  • Several add-ons

The predominant beneficial factor of why people consider choosing it is because of the variety in the subscription plans. The users can choose the same as per their financial requirement.

  • Woo-commerce

Benefits

  • Open source plugin
  • Free to download
  • Great e-commerce features
  • Squarespace

Benefits

  • A lot of the modern templates
  • Only two standard subscription plans are available
  • User-friendly platform
  • Magneto

Benefits

  • A great site for the customisation beads
  • Great interface for the beginners

Step 7: Market your business

Once your products are sound and are enlisted on the website, the next task which you have to do is to market your website throughout the internet. For this, you can take the help of Social media marketing, email marketing and even content marketing.

How much will it cost to build an eCommerce business?

Based on the following factors, the estimate for the cost can be made:

  • Software used for the eCommerce website
  • The chosen domain name and the hosting
  • Processing of the payment
  • Marketing
  • Advertising
  • Inventory
  • Shipping

Bottom Line

To make your eCommerce business effectively running, you should keep it slow and simple. So not expect so much from your website as the higher expectations always lead you to dashing disappointments. Have realistic expectations. Along with that, take multichannel selling into account like consider listing your business with Amazon and Flipkart which encounter the highest traffic each day.

Digital Marketing

9 proven and effective tactics suggested by professionals to build backlinks

  • May 31, 2021

  • 1914 Views

Overview

Backlinks is a link between one website to another through a page. Google and search engines consider the backlinks for specific pages. Website pages with more backlinks will get a higher ranking on the search engine. It is also referred to as:

    • One-way Links
    • Incoming Links
    • Inbound Links

If you can create awesome and effective backlinks, it is likely to boost your website’s search engine ranking. So, what are you waiting for? Let’s dive into some of the effective building strategies which are suggested by professionals.

Strategy 1: Make use of data to add links from Blogs and News Website

To get the source of information you can go to the News Section on Google. Make sure to type for what information you are looking for and it will give you all the latest information or research being done presently or in the past.

If you find a piece of breaking news or blog regarding your niche then you should use the links and relevant content from it. Here’s what you need to do:

    • Evaluate the news to grab new data which you can mention on the site. For that you need to set up the Google alert.
    • You need to work your way to get added VALUE

Keep in mind that there would not be any benefit if you write the same about a particular topic. It will result in spam. You need to:

    • Mention a specific quote from the industry and add in the credentials.
    • Mention statistics and facts
    • Mention something different
    • Make customized visuals and infographics to include in the content.

No matter how you plan to work, you need to be ‘QUICK’ with your actions. It will only be beneficial when you reach out to the people on the same day when the news has broken down.

Strategy 2: Work on the Skyscraper Method

Skyscraper content will do wonders to build awesome backlinks. Working on this method is simple and it can be done in just 3 simple steps which includes:

    • Find popular content in your niche. (Popular = High number of backlinks)
    • Modify and make something more effective from it.
    • Promote it as much as you can.

Find Popular Content

Your first call needs to be made to Google. This means look for a popular keyword and a page with No. 1 ranking will have a higher number of backlinks. But, how can you check which topics will make it to the top?

    • Ahrefs and other link analysis tools will have the ‘Best by Links’, which tells you which website has the most number of links. So, look for the popular pages on the competitors website and get going.
    • Modify to make something better

Once you have found the most beneficial page, you need to modify it to make something better than that.

Few tips to make things better

    • Is the information mentioned in-depth? If they have missed out something then mention that information.
    • Make sure to include the HD quality images and make it appealing.
    • Include video, if not present in that topic.
    • Only 10 tips are present in that page, then you need to have at least 20 in your page.
    • Include the related resources in your website.

Apart from all these you can include real-life examples, build new tactics which are not present anywhere, and include visual presentations & screenshots to help people understand everything.

How do I promote the content?

    • Get in touch with people who are present on the competitor’s website.
    • Grab attention to those who have commented on the competitor’s page
    • Reach out to people who have shared your competitor’s page.

Strategy 3: Work with Moving man Method 2.0

Do you know you can get quality links from the old content? Make sure that you benefit from the outdated information. No doubt things change and why not make the most of it. You might come across the web pages and then you need to use the outdated information. Here’s what you need to do:

    • Make sure that you reach the website which has the old information.
    • Tell them whether it has changed.
    • Let them reach your page when they are present there.

Strategy 4: Make benefit of the effective content formats

You need to create content that will attract effective backlinks and there is no point to stick to the guesswork. Some of the proven content formats which people want to get linked to are:

  • List Posts
  • Quizzes
  • Infographics
  • Videos
  • Why” Posts
  • How to” Posts

Depending on the industry, you should see what type of content will work the best. So, choose the format accordingly and you can combine 2 or more formats.

Strategy 5: Podcast Link Building

On deep research, we got to know many of the backlinks coming from the podcasts. You can use the topics which are in your niche. Appear on as many podcasts as you can and within the coming years, things will change for your business. This is a fact that your website will get some serious traffic which you are looking for and it will generate quality backlinks.

Strategy 6: Resource Page Link Building

Do you know, ‘What is the main aim of the resource page?’ It is used to link useful pages to our page. If you can do that, you will hit a jackpot. What you need to do is:

  • Find em’.
  • Make sure you have something beneficial to be linked to.
  • Reach out.

Here are some of the advanced Google searches which can help you do that with perfection:

    • {your keyword}” + “further reading”
    • {your keyword}” + “recommended reading”
    • {your keyword}” + “recommended websites”
    • {your keyword}” + inurl:links
    • {your keyword}” + “recommended resources”
    • {your keyword}” + “top sites”
    • {your keyword}” + inurl:resources
    • {your keyword}” + “useful sites”
    • {your keyword}” + inurl:recommended
    • {your keyword}” + “top websites”

Strategy 7: Take benefit from Unlinked brand mentions

If your brand is mentioned in the article but without the link, then make sure to use this situation to the fullest. For that, you need to reach out. You will be benefited around 90% of the time with this tactic. You will be notified when your business is mentioned anywhere on the web.

Strategy 8: Name the tactics you are using

No matter, which tactic you are using you need to give it a name, and here’s how you need to do that:

  • Check which tactic or strategy will work the best for your business
  • Mention something unique for it.
  • Write about the strategy

You will only be able to get quality backlinks when the strategy is simple, useful and you will be able to prove that it is beneficial. When you are working with something new then make sure to incorporate real-life studies into the content.

Strategy 9: 2-Step Email Outreach

Make sure that you make use of the email outreach and then link it off with the web page. Before you plan to launch a new post, it is better to reach the user and then take their permission to send it to them. In most cases, they will say Yes and that will be beneficial to generate quality backlinks.

So, make sure to use these strategies when you want to create a backlink and make your website go on the top.