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What are the topmost effective strategies which increase blog traffic?

Digital Marketing

What are the topmost effective strategies which increase blog traffic?

  • December 24, 2020

  • 1936 Views

In this blog, we will take you through some of the effective methods to increase blog traffic suggested by the upskilled team of the best digital marketing agency Sydney.

Boost the blog traffic 1: Kindle Select

Are you aware that self-published books lead to 31% of e-book sales in the Kindle store? To publish your book you don’t have to reach a large publishing house. Within just one week, anyone from anywhere can publish the book which is a great way to drive traffic. The 90 days plan is a great way to target the audience and get it for free. For 5 days, you can even run promotions for free. The 2 most effective ways to drive traffic are:

  • Opt for the free giveaway
  • Link directly to the website inside the book

Along with that, the Download a Sample or Look Inside features can be of great help. In case the book is free then you can expect around 1000+ visitors in just one week, and in one month it can reach up to 6500+ visitors.

 

Boost the blog traffic 2: Making your content viral

Every person wants their content to be viral but when it is not done people will fail. If you are not paying attention to the posts then you want to get what you are looking for. To make sure it is done correctly, you need to write catchy headlines. Research has shown that 8 out of 10 people just see the headline and make a choice whether they need to read your content or not.

Apart from that, you need to tell them a story to gain their attention. Once the reader is hooked he is not going anywhere. Opting for a good headline is going to encourage the users to click on the content. After that, the quality of content and need to be truthful. The larger the content is, the more it will gain more audience. Additionally, it is going to give more opportunities for SEO to result in a high conversion rate.

 

Boost the blog traffic 3: Know your audience

Just 4% of the site visitors are ready to make the purchase or go to the next step. You need to offer them something which does not take much of their time or they need to commit to something.

 

Boost the blog traffic 4: Go with the topic generator

If you want to have a viral post, then you need to find the posts which make a difference for your business. One of the best tools is Hubspot’s blog post. There will be several free topics there and if you sign up, for one year you can get different topics.

 

Boost the blog traffic 5: Go through comments to have ideas

You need to go through the comments and get ideas about what the reader wants or to which things they feel connected.

 

Digital Marketing

timeless tactics of digital marketing to leave your competitors behind

  • December 24, 2020

  • 2044 Views

Digital marketing could be a game-changer for the small and medium scale business. A bit of capital invested can give marvellous results. Digital marketing can fetch the best results when we set our goals to maximum lead generation and ultimate Content management.

Let us study the 8 Step format for successful digital marketing campaigns.

  • Choose your audience

When it is asked to a beginner of a marketing executive, “Who is your audience?” The most expected answer is, “Everybody is my audience’. One thing must be kept in mind that if ‘Everybody is your audience then nobody is your audience’. If we do not have a target audience to whom we are delivering our content.

Once you have a targeted audience, the following aspects are ought to be considered.

(a) Deliver exactly what your audience wants

Content is the key to reach your audience. While delivering content, Precision   and Accuracy must be taken care of.

(b) Make acquaintance with your Organic Keywords

One must know about all the possible keywords related to the business. Keywords      are categorised in three parts.

  • Informational Keywords
  • Navigational Keywords
  • Transactional Keywords 
  • Start with a few Social Media Platforms

 To begin with, we must stay updated with a few but most used social media platforms like
Facebook
Instagram
Twitter
YouTube
Linkedin

Facebook and Instagram are graphically oriented platforms in which people like what they really found eye-catchy. YouTube is Video content Oriented which again takes us to the point that content should be delivered carefully with accuracy and precision. Over the last decade,The trend of visual culture is rising that captures the maximum attention of viewers.

  • Set your Goal

Your Goals should be Procedure oriented. First, we should start with Sales followed by Generating Positive Feedback, Saving Costs, and Extending your brand online.

  • Content is King

As we know All of social media is nothing but content. Content marketing covers a set of strategies and techniques to achieve business goals by using content in a consistent, integrated, and continuous way. Content is what actually drives traffic to your business.
Rely on Ads

In the beginning, we must rely on ads. We should promote our products and content through various ads on a different platform that would definitely bring good insights and engagements. We can use
Facebook, Instagram, Twitter and Linkedin Ads.

  • Website Optimization

Websites should be optimised consistently and in a traffic driving way. For that we can optimise our website on search engines, Publishing regular blogs, A contest and giveaway is the best known way to attract people.

  • Email Marketing

Email marketing allows you to keep in touch with your customers. Email marketing runs on the principle of gaining a few result from a lots of tries. If we are targeting 1000 people, Out of these 1000, only 500 will open the mails sent by you and 250 conversions will be the result of what you have tried for.
Remarketing

There are a wide variety of digital channels that offer retargeting campaign options. You can use
-AdWords
-Run search retargeting,
-Google Display Network,

Bonus Tips: 1. Graphics speak louder than words

  1. Consistency helps build faith among users.