Every business needs a social media presence. Social media supports the website, combines SEO, and expands your reach, and builds a community around the company. This can make your brand reach the height it needs. To be effective, you need to take help from the experts of an SEO company or website designing company.
How to identify the brand personality?
Selecting the best social media platform for the company has a lot to do with personality. Every business needs social media. The huge misconception is that personality only matters for BC companies selling to Gen Z. But the personality is about choosing the funny or quirky option which can help to leave the best first impression.If your social media and website have no personality, then people are going to forget you right away.
If the user has a single bad website experience then there are 88% fewer chances they will even visit your website again. The images and words you should select from the tone you need to evoke. You cannot use the same packaging on a 6-pack of beer and a bottle of wine. You cannot stick the name and logo on different social channels, post the same content, and expect to see the results you want.
- Consider the business goal
You need to identify your business goal on who you are, what you do, and why you do it.
- Think what makes the company special
The way your business is different plays a huge role in the personality. Your business needs to come across in a way that even when others are not talking about it directly.
- Select the words which describe you
Select the words which describe your brand or the way you want your customers to remember you. Having a set of creative videos, images, and content will make a lot of difference.
- Study competitors website
You need to study the website of your competitors. Check their social media profiles and having a sense of the creative assets will make your audience respond in a great manner.
How to select the right social media platform?
While selecting the social media platform, you need to consider these questions in mind:
- Who is your target audience and which platforms do they use the most?
- What story do you need to tell about your business along with service or product?
- How does social media support the website?
- What type of content you plan to produce consistently.
Some of the social media contenders are mentioned below:
Facebook is a big-name, reliable, familiar, and you can get the work done perfectly. Facebook is the most popular social media platform. The user checks Facebook several times a day without even thinking about it.
LinkedIn is a popular social media platform for professionals. This option is classy as it has around 690 million members. It contains around 3 million company pages. It helps to target the different people on various social media platforms.