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What are landing pages for and why do I need them?

Digital Marketing

What are landing pages for and why do I need them?

  • April 30, 2020

  • 2534 Views

Landing page is created for the webpage so that it helps to increase the online presence. The landing pages are simple and the focus is given to the single Call to action. This guide will let you know in detail about the landing pages and what they are used for.

What is the need for landing pages?

The landing page is a single webpage that is created for one specific purpose as a part of the online marketing campaign. It is where the user lands after the ad is clicked, link in the social post, or an email button.

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Is the landing page the same as that of the homepage or another webpage?

No, it is not.

  • On the homepage, the visitors will get to know what the business is all about. With about page, you get to learn more about the company and why it is best for the customers. The contact page will let the customers know where you are and how they can contact you. All such pages are part of the website.
  • The landing page is accessed with the direct link and it is temporary because it can be changed or updated. The landing page has only one specific goal which is to convert. The conversion to online marketing means sign-up, purchase, registration, and donation. This is why the landing pages are extremely important and it will make it easier for the business to take the necessary steps to increase sales.

What are the steps to create a landing page?

The landing page builder is the best way to create a landing page. If you are familiar with it then you must have created it by capturing the new sign-ups for the contact list.

In the builder, you will get the template and you need to fill the blanks, choose the color and images and decide where the information should go. Another option is to create it manually with the code. Make sure you take the help of the experts to get everything done in the right manner.

What are the main reasons for landing pages?

With the event landing page, the business can tell better what the event is all about and this will increase the excitement for the event. Some of the additional reasons to have landing pages:

  • Showcase a product or service
  • One-time-only offers
  • For a special sale like holidays or clearance
  • Surveys
  • Downloadable materials
  • Sharing videos or infographics
  • Saying thank you and/or supplying a coupon or coupon code
Email Marketing

Benefits of email marketing for small businesses

  • April 29, 2020

  • 2675 Views

From small or large businesses the digital marketing has played an essential role in providing benefits so that they can do better. One of the main parts is email marketing which can help the business in the long run. In this guide, we are going to mention in detail the advantages of email marketing for small businesses.

Given below are the top benefits shared by our digital marketing experts to use email marketing for small businesses.

  • Build Credibility

People do business with someone they trust. Emails give you the option to build credibility with the customers as you get to share the relevant and helpful information.

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  • Increases calls

When everything is done right the email marketing helps the business to reach the right person, at the right time, and with the right offer. So, when the emails are well-timed it will help to increase the calls.

  • Raise the donations

With non-profit fundraising, your business can get a lot of benefits. With the email campaigns, the email is sent to raise the emergency funds and you will be surprised to know that the response is amazing.

  • Benefit is a customer relationship

To build a strong relationship with the customer, communication is an effective tool. No matter what type of business you are running, it is vital to connect with the customers. This way also helps to think that you are engaged in them even during the busy season or at the slower time of the year.

  • Make your brand better

With email marketing, your brand will strengthen and you will get the potential clients you are looking for. When the clients send the message to some other person it will help others to know about your business.

  • Increase sales

When your audience is getting all the information on time and regular updates, it will benefit your business. This is going to boost sales throughout the years.

  • Understand what is best

Another part of email marketing is that you get to understand how well the campaign is going. You can get insights about the market and get to learn what things you can do to make the necessary changes so that the clients feel more interested in your business.

  • Get a speedy start

Our experts will choose the best email marketing software so that you can get started quickly. If you are stuck and don’t know what needs to be done, our team is there to help you reach success.

Our team will help you save your time and increase the customer base by choosing the best tactics. For more information, contact us today only!