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Importance of VPN in SEO

Year: 2019

SEO

Importance of VPN in SEO

  • December 21, 2019

  • 8912 Views

SEO and online marketing means you need to consider every tool and adjust the business strategies according to that. Many businesses rely on SEO to improve social reach, branding, and online traffic. In this guide, we have discussed the most important tool which is Virtual private network in SEO.

The use of Virtual Private Network helps the SEO strategy to improve which keeps the data secure and allows to access the SERP rankings from all over the world.

The VPN will encrypt the internet connection of users as they hide the IP address, the user gets access to use the restricted website, greater digital security, and they appear in another country. Here, we have mentioned the importance of VPN is SEO given by the experts from the SEO company.

 

  • Program result page gives the correct reading

 

The top SEO company in Ludhiana always suggests using VPN to check the organic rankings. The increase is seen in the geo-restricted content, cookies, and page trackers. For digital marketing professionals, the search results cannot be looked in the same manner as the user.

An SEO strategy will get impacted by slanted SERP ranking. To strategize the SEO campaign it is important to understand the current ranking.

 

  • VPN is the right option

 

– VPN helps in creating a link between the device and the foreign VPN server. In this process, the data is encoded at one end and at other foreign servers it is decoded which makes the data-in-transit.

– After that, the traffic starts from the VPN server to the restricted website which helps in telling the foreign IP address and from the original device the IP address is hidden.

A simple and super friendly interface is given with a VPN provider which means it is easy to use.

 

  • Do not use Google Ad Preview Inaccuracies

 

This is a very important tool when the PPC campaign needs to be planned and monitored. It helps in knowing different read searches keyword for a different location and also it helps in knowing organic listing.

The ideal way is to use the VPN as it helps in checking organic and paid results. If VPN is not there then you need to use the Google Ad preview which can mix the organic listings and paid results which affects the SEO strategy.

 

  • Keep in mind the features you want with VPN

 

Before getting the VPN subscription you need to keep in mind different things. The most important ones are the encryption process and location.

Not all VPN providers are going to give a similar location to the users. When you choose more locations, you get to see the SERP ranking. Also, more locations will help to target the PPC campaign effectively.

Email Marketing

Best Email Marketing tips by Flymedia Technology

  • December 20, 2019

  • 2907 Views

Have you sent an email to the client so that you do not get a response? How do you know they read it? Or they opened the mail and deleted it. You are not aware of what is making things go wrong. In this topic, we are going to focus on effective email marketing tips by Flymedia technology.

The most important question which arises in the minds of many business owners “Is email marketing helpful?” If you are using the best email marketing tips then the answer is yes.

Still, many business owners are not able to understand the power of email marketing. This is because they are not able to see positive results because of their shortcomings. Make sure that you take help from the best digital marketing company as they will share with you the tips which will boost your business. Here we will be sharing the most effective tips given by Flymedia Technology.

Focus on the Subject Line

One of the most important tips given by the experts in the SEO company is focused on the subject line. This is the most important way to draw the attention of the users. But keep in mind the space is limited so make sure you give the message accordingly. Research shows that around 33% of people open the email based on the subject only but it is important that the number will be a bit higher.

Short and to the point is beneficial

A subject line needs to be balanced properly. The message should be long enough so that it gives proper context and meaning. But, make sure that it does not go too far as the main subject. The subject line will prompt the readers to click and it will force them to open the mail.

So, short and simple is the best way. Research has found that around 82% of email marketers get benefit when the subject line is 60 characters or less. On average, you should keep it around 43 characters long.

Format the Email Properly

To make sure that email leaves a proper impact to keep the following points in mind:

  • Short paragraphs
  • Bullet points
  • One image
  • Right call-to-action (CTA)
  • Clickable element above the fold (at least one image, link, or CTA)
  • Social sharing links

Thorough Edit before sending Email

Some of the most common practices include:

  • “Remember to give a plain-text version of your email.”
  • “Time zones use smart sending to match”
  • “Run a grammar and spelling test.”
  • “Before sending, send it to yourself and read it aloud.”

Once you are sure that you are happy that you have created the best email, you can send it to someone else. This will help you to know that your message is understandable by them.