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Features that must be present in an E-commerce Website

web development

Features that must be present in an E-commerce Website

  • November 29, 2019

  • 8809 Views

These days eCommerce websites that are created for an online business are well-known. If you are running an e-commerce website then you need to know and understand the features of this website. If you are unable to find them, then you must gain knowledge from this article. As we are going to tell you everything about the eCommerce website in detail.

In the present day, eCommerce websites are well-known because people do not have much time to go shopping. In addition to this, all the websites are unique and creative in their own way and if you are planning to create an eCommerce website then you need to find the best company for website development in Ludhiana. So that you can get the best website development service from them. The professionals also guide you on features that are necessary for the eCommerce website.

Here are some features that are necessary to available on the eCommerce website and which are beneficial to attract online customers.

Let’s have a look at these features of an eCommerce website.

User-Friendly

Make sure your eCommerce website must be user-friendly so that everyone can follow you. If your website is slow then no one can follow you so you have to make the website that gives instant response to online shoppers. As not everyone has enough time to waste on a slow website, so you must develop a user friendly e-commerce website. There are certain things that you keep in mind while you are creating a website-:

  • Improve search functionality with an autocomplete option
  • Create effective and visual navigation
  • Pre-populate forms like Target

Mobile-Friendly Website

This is another feature that you have to keep in mind while creating the eCommerce website. You may be aware of it that millions of people use mobile phones for online transactions. So, you have to create a mobile-friendly website for a better shopping experience. This will help you to increase your sales as well as productivity, and you can also gain more profit in this way.

High-Resolution Photos & Video

You have to focus on high-resolution photos and videos so that people can see them properly and buy a product without any problem. In addition to this, you must search for better quality images related to your products and services as well. This is a great way to improve your productivity and profit too.

Reviews

These are a necessary part of every eCommerce website, so you have to create user-generated reviews. When someone visits any eCommerce website for shopping, he first checks the reviews. So, you have to work on the reviews that are valuable for your eCommerce website.

So, these are the features that you have to keep in mind while creating an eCommerce website.

Digital Marketing

Tips To Create Email For Marketing That Converts

  • November 28, 2019

  • 9840 Views


So, you are writing email marketing copy but not getting the conversions you want. Well doing it in the right way is an art and a science. It is important to understand how a high-converting copy can be created. In this topic, we have mentioned the essential tips for that.

Here are some of the essential tips that can help to create email marketing which converts:

 

  • The subject line should be best

 

The best way to do the right email marketing is with the subject line of the email. Someone will open your email if they feel they will get benefit from it. So, make sure that the email subject is perfect and in a single line.

 

  • Appropriate preview text

 

It’s not just the subject line but also the preview text which makes a lot of difference. This information is going to tell a lot to the subscribers about your email content. So, it is important as it tells the instructions on how to read the mail online. The preview text in email can range from 35 to 140 characters.

 

  • Write in a systematic manner

 

Writing email marketing is the same as web copywriting. So, it should have:

  • The logical structure should be followed.
  • Paragraphs should be short.
  • In one paragraph one main idea should be included.

Use the subheading and bullets to make your email look easier to scan. For better understanding, you should seek the help of professionals for digital marketing as they are aware of what needs to be done in the right way.

 

  • Avoid everything in Caps

 

In the subject line and email, the body does not write everything in caps as well as avoid multiple exclamation marks. Their overuse can seem spammy email marketing which means people won’t open your email. In case subscribers report you, then your email deliverability will get affected or you might get blacklisted. Make sure that you choose the best digital marketing company to make your business get profits.

 

  • Target the potential audience

 

The email marketing should be done according to your audience’s needs to get the right conversion rate. Make use of social analytics and web to build the email as per customer preference.

 

  • Let your readers know you

 

Another essential tip is to let the subscribers know who you are. Many people prefer reading the email when they see the picture of the sender along with a few personal information. This is another great way to get the desired conversion rate.

 

  • Select the right words

 

If you want your user to sit and read the email then it should be appealing to read. You should:

  • Use of literary techniques and analogies.
  • The email marketing copy should be sent with sensory words and it should feel like they can paint a picture in their mind what you want to tell them.